Director, Competitive Intelligence

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health®, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Aetna's Director, Competitive Intelligence leads the development and management of a Medicaid competitive intelligence function that informs capture strategy, proposal development, executive decision-making, and continuous improvement across Medicaid managed care opportunities. This role builds and governs a competitive intelligence library and translates market, competitor, customer, scoring, and bid outcome data into actionable insights that strengthen positioning and improve win probability. The Director partners across Capture Management, Business Development, Proposal Development, and other cross-functional teams, while leading direct reports and establishing repeatable standards, processes, and deliverables.

This role is responsible for building a scalable competitive intelligence capability that improves strategic alignment, reduces proposal rework, and strengthens readiness across priority Medicaid opportunities.

• Lead and develop a high-performing team responsible for research, analysis, bid and scoring reviews, competitor profiling, and maintenance of competitive intelligence assets.
• Develop and maintain a comprehensive Medicaid competitive intelligence library, including standard templates, taxonomy, refresh cadences, quality controls, and governance processes.
• Lead competitive analyses of Medicaid managed care organizations, including SWOT analyses, market positioning, win themes, value-added benefits, in lieu of services, executive summaries, programs by domain, innovations, differentiators, and proposal design approaches.
• Conduct competitive bid analysis by managed care organization, state, population type, procurement model, bid status, wins, losses, and recurring market or proposal themes.
• Lead comprehensive scoring analyses for Medicaid managed care RFP opportunities, including evaluator feedback, score patterns, strengths, weaknesses, proposal section performance, and lessons learned.
• Translate competitive, scoring, and bid outcome data into concise recommendations that inform capture plans, proposal outlines, executive summaries, value propositions, differentiators, and review team priorities.
• Serve as the primary competitive intelligence partner to Capture Directors, Proposal Directors, Business Development, Health Plan leaders, and executive stakeholders during pre-RFP planning, active bids, and post-award reviews.
• Prepare executive-ready briefings, dashboards, decision snapshots, and recommendations that clearly distinguish confirmed evidence, interpretation, open questions, and recommended next steps.
• Lead, coach, and develop direct reports responsible for research, analysis, scoring review, competitor profiles, bid tracking, and library maintenance.
• Establish repeatable operating routines, deliverable standards, and quality review practices to ensure competitive intelligence products are timely, accurate, objective, and easy to apply.
• Partner with knowledge enablement, capture, and proposal management teams to improve accessibility, usability, and adoption of competitive intelligence assets.
• Synthesize findings across competitors, procurements, scoring patterns, and market signals to identify enterprise themes, emerging risks, and actionable recommendations for future Medicaid opportunities.
• Define and monitor performance indicators for the competitive intelligence function, including asset quality, usability, adoption, timeliness, and impact on capture and proposal effectiveness

• Strategic and analytical; able to connect competitor intelligence, procurement outcomes, scoring data, market context, and proposal strategy into clear recommendations.
• Highly accountable, accepting ownership of competitive intelligence, setting standards, managing priorities, and ensuring follow-through.
• Evidence-based and objective; uses disciplined sourcing and balanced analysis while avoiding unsupported assumptions.
• Executive-ready communicator with strong writing, presentation, facilitation, and influence skills.
• Process- and detail-oriented while remaining flexible and able to pivot during active proposal development.
• Collaborative relationship-builder across Capture, Proposal Development, and cross-functional stakeholders.
• Curious, proactive, and comfortable with ambiguity; able to identify patterns, emerging risks, and future bid needs.
• Strong people leader who develops talent, raises analytical standards, and creates a culture of accountability and continuous improvement.

• 7+ years of…