Senior Director, Destination Sales Rockefeller Center

Location: New York

Rockefeller Center Destination & Experiences brings together everything that makes Rockefeller Center an iconic and essential part of New York City. For more than 90 years, Rockefeller Center has been a place where the city’s energy, creativity, and spirit come alive—offering world-famous attractions like Top of the Rock and The Rink, award-winning dining, legendary live entertainment, seasonal programming, and shopping for all ages.

It’s also home to some of the city’s most sought-after event venues, from weddings at the Rainbow Room to rooftop gatherings overlooking Fifth Avenue.

As part of the team, you’ll help shape unforgettable experiences at one of the most beloved destinations in the world—where locals and visitors come to connect, explore, and celebrate what makes New York, New York.

Position Summary The Senior Director of Destination Sales owns commercial strategy and execution across Rockefeller Center's attractions portfolio — spanning global trade sales, OTAs and product strategy, international sales and marketing, and ticketing technology strategy. This role sits at the intersection of revenue generation, account management, and operational infrastructure, and is accountable for driving admissions revenue while ensuring the systems and relationships that support it are built for scale.

Given the breadth of the portfolio, this role requires the ability to move quickly and effectively across a wide range of projects and work streams — shifting between strategic, operational, and relationship-driven work as priorities demand. While the role is anchored in attractions sales and global visitor distribution, the successful candidate will play a key leadership role in evolving Rockefeller Center over time toward an integrated destination sales organization spanning attractions, hospitality, experiences, and commercial partnerships.

The role reports to the Managing Director of Rockefeller Center Destination & Experiences.

Key Responsibiilties
1.Global Distribution & Revenue Growth Own global travel trade sales strategy, including reseller and pass partner relationships, contracts, and pricing

In partnership with Data team and Revenue Management, lead yield management and pricing decisions across ticketing products, balancing volume and margin

Lead contracting for the Sales team, including negotiations and renewal of trade/reseller and pass partner agreements

Set annual reseller pricing strategy and oversee the Sales team’s pricing negotiations

Guide the Sales team responsible for OTA relationships and pricing strategy, ensuring alignment with broader digital marketing and website strategy

Partner with Operations, Revenue Management, and Marketing on commercialization of new admissions products, seasonal offerings, VIP experiences, and pass products

Work closely with Revenue Management and Data teams on overall product portfolio pricing and strategy

Lead an Attractions Sales team of four, each owning their own region and sales vertical

Manage the Sales team's operating budget, along with individual team goals across the three attractions:
Top of the Rock, The Rink, and Tours & VIP Experiences Work with Sales, Marketing, and Operations on annual budgets and forecasts across businesses
2.Luxury Experiences & Product Commercialization Lead VIP and luxury-market outreach, contract negotiation, pricing, capacity optimization, and distribution strategy in partnership with Operations, Revenue Management, and Marketing Partner with Operations, Revenue Management, and Marketing to refine, commercialize, and distribute VIP and tour/experience products across direct and reseller channels

Partner with Operations on experience product performance and improvement opportunities
3.Ticketing & Commercial Technology Serve as the senior commercial product owner for the Ventrata ticketing platform, defining revenue priorities, channel requirements, and the commercial roadmap in partnership with Ticketing Technology, Data, and IT Identify opportunities within the ticketing platform to drive revenue across direct, trade, OTA, pass, and experience channels, informing business-wide budgeting and forecasting

Provide…