Senior Product Manager, New Demand Channels

Senior Product Manager, New Demand Channels

Department:
General Product

About the Role:

We are seeking a
Senior Product Manager, New Demand Channels
with product management experience across programmatic and non-programmatic advertising to join our growing team in
Redwood City
or
New York
on a hybrid schedule.

The Senior Product Manager will drive and foster the growth of Agentic and API-based activation channels into Pub Matic's buyer solutions platform as they emerge. This work sits at the intersection of
AgenticOS
, our agentic platform, and
Activate
, our media buying platform, and is central to how Pub Matic connects new channels into its buy-side ecosystem. We are looking for an individual passionate about innovation and problem solving in a fast-evolving, GenAI-driven advertising landscape.

What You'll Do:

In this role, you will drive product delivery for non-programmatic partner publisher integrations into AgenticOS, balancing new feature development with the ongoing evolution of AgenticOS and its connections into Activate. The ideal candidate is comfortable managing product work with dependencies across multiple teams and is energized by solving problems in an emerging, non-standardized part of the ecosystem where conventions (unlike OpenRTB) are still being established.

You will
execute against the product vision and strategy
for non-programmatic demand channels within our broader product portfolio:

• Own the product area for new demand channels
  , including
  gathering requirements
  ,
  defining specifications
  and
  key metrics
  , and working closely with engineering, commercial teams, and product marketing to ensure goals are met
• Be the go-to source
  on how these partners connect to AgenticOS and Activate,
  representing this product area to clients and internal teams
  , and synthesizing their feedback into product decisions
• Maintain an
  understanding of the non-programmatic publisher landscape
  and how Pub Matic's approach compares to alternative integration paths, using those insights to inform prioritization
• Support and communicate a clear roadmap for non-programmatic demand channels to clients, internal teams, and stakeholders
• Collaborate with stakeholders across AgenticOS and Activate to determine feature prioritization and manage the development backlog
• Independently lead
  small-to-medium-sized go-to-market efforts
  for new non-programmatic channel launches with minimal oversight

Who You Are:

• 5+ years
  of
  product management experience
  - preferably in Ad Tech
• Demonstrated expertise across
  core product management competencies
  - requirements writing, product planning, backlog grooming, and roadmap communication
• Familiarity with
  agentic platforms
  or AI-driven workflow tooling, and general technical concepts such as APIs; experience with OpenRTB or other programmatic protocols is a plus
• Proven ability to
  represent a product area independently to customers
  , including gathering and validating requirements directly with client and business teams
• Ability to
  independently lead a small-to-medium-sized go-to-market strategy
  with little oversight
• Bachelor's degree
  in a relevant field;
  MBA
  or advanced degree preferred
• Fast learner, curious problem solver, and team player, comfortable operating with ambiguity in a channel still being defined

Additional Information

Return to Office:
Pub Matic employees throughout the globe have returned to our offices via a hybrid work schedule (3 days “in office” and 2 days “working remotely”) that is intended to maximize collaboration, innovation, and productivity among teams and across functions.

Benefits: Our benefits package includes the best of what leading organizations provide such as, paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance, commuter benefits, physical and financial wellness programs, unlimited DTO in the US (that we actually require you to use!), reimbursement for mobile and fully stocked pantries plus in-office catered lunches 5 days per week.

Diversity and Inclusion
:
Pub Matic is proud to be an equal opportunity employer; we don’t just value diversity, we promote and celebrate it. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status

About Pub Matic

Pub Matic is one of the world’s leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes.

Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand.

Total Compensation Range

$170,000 — $190,000 USD