Marketing Strategy & Operations Manager - GIMC GBM

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@2026 Tik Tok

Marketing & Communications

Location:

New York

Employment Type:

Regular

Job Code:

A104632A

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• Strategy & Operations
  - Partner with the Strategy & Operations Lead to manage the GIMC operating budget, including annual planning, monthly forecasting, reforecasting, accruals, and financial tracking.
• Own budget management across multiple marketing functions, partnering with team leads to monitor spend, identify risks, and optimize investments.
• Partner with Finance and Procurement to manage purchase agreements (TPAs), contracts, invoices, and financial reporting.
• Develop operational rhythms, reporting, and business reviews to provide visibility into budgets, marketing investments, and organizational performance.
• Identify opportunities to improve operational processes, planning, and cross-functional collaboration across Campaigns, Creative, Channels, Events, and Marketing Partners.
• Support annual planning, quarterly business reviews, organizational planning, and strategic initiatives across GIMC.
• Maintain enterprise accounts owned by the GIMC team.
• Support data analysis and reporting efforts to inform business decisions and strategic planning.

• Support with the development and management of the Statements of Work (SOWs), contracts, and vendor agreements for special projects and strategic initiatives.
• Partner with Procurement and central S&O to onboard agencies, freelancers, and vendors, ensuring compliance with company processes and policies.
• Maintain agency and freelance rosters, supporting resource planning and vendor governance frameworks.

• Support and/or lead cross-functional marketing programs from planning through execution, ensuring milestones, dependencies, risks, and deliverables remain on track.
• Partner with S&O, Creative, Product Marketing, Regional teams, Finance, Procurement, and other stakeholders to drive successful program delivery.
• Establish governance models, operating cadences, and communication plans for key marketing initiatives.
• Drive accountability across stakeholders while proactively identifying and resolving risks, blockers, and competing priorities.
• Develop scalable workflows and repeatable processes that improve operational efficiency across the organization.
• Manage intake of day-to-day work.

• Partner with marketing teams to establish measurement frameworks and operational reporting for campaigns, programs, events, CRM, and more.
• Analyze marketing performance data, operational metrics, resource utilization, and budget performance to generate actionable insights.
• Build dashboards and executive reporting that help leadership understand investment effectiveness, project health, and team capacity.

• Maintain the Canva Enterprise platform, including governance, template management, permissions, analytics, adoption reporting, and user support.
• Identify opportunities to leverage AI and automation to streamline marketing operations and improve team productivity.

• Minimum 4+ years of experience in Strategy & Operations, Program Management, Project Management, Marketing Operations, Agency Operations, or a related field.
• Experience working within a marketing, creative, agency, events, media, or technology organization.
• Experience supporting budget planning, forecasting, financial tracking, and vendor management processes.
• Familiarity with procurement workflows, contract management, Statements of Work (SOWs), and agency onboarding processes.
• Strong project management skills with the ability to manage multiple priorities, stakeholders, timelines, and dependencies simultaneously.
• Experience developing and reporting on marketing measurement frameworks, KPIs, and performance metrics, with the ability to translate data into actionable business insights.

• Proven ability to manage cross-functional programs and initiatives from planning through execution.
• Experience supporting integrated marketing organizations spanning campaigns, creative, events, communications, or channel marketing.
• Experience building executive dashboards, business reviews, operational scorecards, and marketing performance reporting.
• Demonstrated fluency in AI tools, workflow automation, and process optimization to improve operational efficiency.
• Experience with creative project management, portfolio management, annual planning, and organizational operations.
• Strong executive communication and stakeholder management skills with the ability to influence cross-functional teams.
• Experience developing scalable operational processes, governance models, and business rhythms.
• Advanced proficiency in reporting tools with the ability to analyze large datasets and develop actionable insights.
• Experience with project management platforms such as Asana, , Jira, or similar tools and experience administering collaboration or creative platforms (such as Canva Enterprise) including…