Product Manager II

OVERVIEW OF THE COMPANY

Fox Corporation Under the FOX banner we produce and distribute content through some of the world’s leading and most valued brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content while building an organization that thrives on creative ideas, operational expertise and strategic thinking.

Fox News Media is looking for a Product Manager II to own the digital product experience for new and unidentified users across FOX News Media digital properties. The role involves converting anonymous visitors into known users, maximizing acquisition, driving account creation, and establishing early engagement patterns that turn first‑time visitors into loyal, returning readers and viewers. The Product Manager will own the product experience from the moment a user arrives through the point at which we can identify their consumption behavior, covering acquisition touchpoints, onboarding surfaces, and the product layer around account creation and authentication.

• Own the end-to-end product strategy for the new user experience from first visit through the identification event where a user's consumption behavior becomes known.
• Build and maintain a roadmap for acquisition and onboarding surfaces, prioritizing based on audience impact, conversion data, and strategic value.
• Identify and own acquisition touchpoints that product can influence, including app store listings, install flows, and pre-authentication experiences across web, mobile, and connected TVs.
• Define what a differentiated FNM onboarding experience looks like and build toward it, including leveraging our CRM platform to deliver feature-driven onboarding campaigns.
• Partner with Core Experiences on authentication infrastructure while owning the product experience around all account creation and login touchpoints.

• Optimize the full acquisition funnel for unidentified users, maximizing CTR, session depth, and conversion to known user status.
• Define and track conversion metrics from anonymous visit through account creation, using data to identify friction points and prioritize improvements.
• Partner with CRM and marketing teams to ensure product surfaces support campaign goals, contributing product perspective on what features and capabilities can be leveraged to drive acquisition.
• Design and execute A/B tests to validate acquisition and onboarding hypotheses.

• Serve as the primary product point of contact for engineering, design, data, and marketing teams on all new user work streams.
• Write clear PRDs and user stories that give engineering teams what they need to build confidently.
• Own sprint ceremonies at the pod level, including backlog grooming, sprint planning, and sprint reviews.
• Drive prioritization and keep delivery on track without dedicated delivery support.
• Coordinate with the Registered Users pod to ensure a seamless handoff once a user's consumption behavior is established.

• Define success metrics for new user product initiatives, including acquisition rates, onboarding completion, account creation conversion, and early engagement depth.
• Partner with data and analytics teams to ensure visibility into funnel performance and user behavior.
• Use data to exercise sound judgment on prioritization and to communicate product impact clearly to stakeholders.

• Actively use AI agents as a core part of daily product workflows, not as an occasional tool but as a practiced, default approach.
• Apply AI to research, synthesis, and analysis, including competitive research, user behavior pattern recognition, and data summarization.
• Leverage AI for PRD drafting, user story creation, and sprint preparation.

• 2-5+ years of product management experience, with demonstrated ownership of consumer-facing acquisition, onboarding, or growth surfaces.
• Strong analytical instincts and the ability to work with data independently to answer product…