Senior Engineering Manager, AI Onboarding & Growth

Senior Engineering Manager, AI Onboarding & Growth

Rippling New York, New York, United States

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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We are seeking a deeply technical Senior Engineering Manager to lead the AI Onboarding & Growth engineering team, a high-impact product platform team at the center of Rippling’s next phase of product growth.

This team owns some of Rippling’s most important customer-facing experiences, including company onboarding, self-serve activation, product-led growth, and the surfaces that drive adoption of Rippling’s AI products. You will lead the transformation of these experiences from fragmented, manual workflows into intelligent, highly automated product experiences that help customers get value from Rippling faster and unlock new growth opportunities for the business.

A major focus of this role will be reinventing company onboarding through AI. Today, onboarding requires customers to work through product-specific implementation steps and provide information across a complex set of workflows. We are building toward an AI-first experience where customers can provide documents and other artifacts up front, and intelligent agents can understand what is required, identify missing information, execute work across products, and continuously move customers toward activation with far less manual effort.

At the same time, this team is responsible for building the platform and product experiences that enable self-serve and product-led growth, including helping customers discover, evaluate, purchase, and adopt Rippling products without requiring a traditional sales-led motion. This includes driving adoption of Rippling AI across the product and creating the shared infrastructure and experiences that allow new Rippling products to scale efficiently.

We build the product experiences and platform capabilities that make Rippling easier to adopt, easier to expand, and increasingly intelligent. Our core product domains include:

AI-Powered Company Onboarding: Building the next generation of company onboarding around AI agents that can ingest customer-provided documents and artifacts, understand product-specific requirements, identify missing information, orchestrate workflows across Rippling products, and automate implementation tasks. The goal is to turn a complex, multi-product implementation process into a highly automated customer experience.

Self-Serve & Product-Led Growth: Creating the shared product infrastructure and customer experiences that allow companies to discover, evaluate, purchase, activate, and expand Rippling products with less dependency on sales and implementation teams. This includes building the platform capabilities required to support standalone products and new entry points into the Rippling ecosystem.

AI Adoption & Growth: Building product surfaces, experiences, and experimentation infrastructure that increase awareness, engagement, and adoption of Rippling AI across the broader Rippling product portfolio. This team will help make AI a natural and valuable part of the customer experience, rather than a separate destination.

Shared Product Experiences & Platform: Owning globally consistent customer-facing surfaces such as onboarding, navigation, home, company settings, and…