Lead Analyst, Ad Forecasting & Inventory Yield

About the Role

We’re seeking a Lead Analyst, Ads Forecasting & Inventory Yield to serve as a strategic individual contributor and functional expert on our team of forecasting and yield specialists working to maximize profitable ad revenue across Roku’s AVOD ecosystem. This role combines deep analytical expertise, cross‑functional leadership, and hands‑on execution to influence business strategy, drive forecast accuracy, optimize inventory monetization, and mentor team members.

The ideal candidate brings top‑tier quantitative skills, mastery of large‑scale advertising data, the ability to manage upward to senior leadership, and demonstrated experience leveraging AI and automation to accelerate analytical workflows s position reports to the Sr. Manager, Ad Forecasting & Inventory Yield, within Revenue Operations.

Location:

New York, NY (hybrid: Monday–Thursday in office, Friday remote).

• Serve as the primary DRI for end‑to‑end forecast reporting (demand, supply, yield), driving strategic insights into revenue, gross profit, sell‑through, fill rate, and other key KPIs across the Roku ads ecosystem.
• Own global demand forecasts and in‑quarter revenue pacing views; architect tools for scenario analysis, what‑if modeling, and performance‑versus‑plan tracking that inform executive decision‑making.
• Build and maintain analytical frameworks that measure forecast performance, identify gaps, quantify risks and opportunities, and directly influence roadmaps and business strategy.
• Lead recurring cross‑functional meetings and forums with Revenue Operations, Finance, and Product leadership – translating forecast and inventory insights into pricing, packaging, and yield strategies.
• Proactively identify, develop, and execute recommendations to improve monetization and gross profitability.
• Standardize, centralize, and define new metrics that give Rev Ops and executive leadership clear views into business health from an inventory, yield, and product perspective.
• Own the roadmap for the team’s scalable dashboard suite, including enhancements, tech debt reduction, and automation priorities; delegate and oversee execution across junior resources.
• Serve as the primary stakeholder (DRI) on specific ad products and systems related to monetization, yield optimization, and operational efficiency.
• Collaborate with Business Automation, Data Engineering, and Product teams to ensure reporting requirements are represented in data models and pipelines; initiate cross‑functional projects where gaps exist.
• Independently lead large‑scale presentations to senior leadership, connecting analytical insights to broader business strategy and outcomes.
• Deliver ad‑hoc analysis and strategic insights as Roku explores new ad units, formats, packaging, and business development initiatives.

• 7–10+ years in digital advertising, streaming/CTV, or related fields in an inventory, yield, revenue operations, forecasting, or business analytics role.
• Experience partnering with and presenting to Directors, VPs, and executive stakeholders in a high‑growth media/tech or streaming environment strongly preferred.
• Proven track record leading complex, cross‑functional projects end‑to‑end – from problem definition through implementation, change management, and impact measurement – with minimal oversight.
• Demonstrated experience mentoring or informally leading junior analysts and delegating work streams effectively.

• SQL, data visualization, Excel modeling, and executive‑ready presentation – recognized as a functional expert across the organization.
• Strong knowledge of digital ad serving tools, industry metrics, and terminology; programmatic buying/selling and auction dynamics experience is a plus.
• Solid understanding of…