Commercial Strategy Manager​/Sr. Manager

Company:

David creates tools to increase muscle and decrease fat. Our first product is a protein bar. More broadly, David is a platform to develop high-protein, low-calorie, blood-sugar-friendly foods that are craveable.

This is a rare opportunity to join a breakout food brand at a pivotal stage of growth. Led by CEO Peter Rahal, Cofounder and Former CEO of RXBAR, David is working to become the leading consumer food brand focused on high-protein foods in North America and beyond.

We are seeking a Category Management Senior Analyst to serve as David’s in-house expert on the categories it competes in, the consumers it serves, and the trade dynamics that shape its competitive position s role will be the connective tissue between market intelligence and commercial decision making, ensuring that David’s retail strategy is grounded in data, informed by competitive reality, and supported by the right level of trade investment.

You will own David’s syndicated data relationships and build the analytical frameworks that allow the Retail and Finance teams to understand what is happening in the market, why it is happening, and what David should do about it. You will work closely with Sales Finance on trade budgeting, quarterly forecasts, and pricing strategy to ensure we are always competing effectively across every channel.

Depending on level and experience, responsibilities may include:

• Track and analyze category share dynamics on an ongoing basis, identifying which brands are gaining and losing share, which channels are driving category growth, and what product or pricing dynamics are behind the trends
• Build and maintain a competitive intelligence framework that surfaces meaningful signals about competitor strategy, including new product launches, distribution changes, and promotional investment shifts
• Analyze consumer preference patterns to understand what is driving trial and repeat purchase at a product, format, and channel level, and translate these insights into actionable recommendations for David’s assortment and go to market strategy
• Evaluate David’s portfolio performance across customers and channels, including everyday items, limited time offers, and display formats, and support add and delete decisions grounded in category, customer, and financial data
• Assess retailer specific opportunities across product formats, packaging configurations, unit counts, and retailer display units to identify where David can win incremental distribution
• Own David’s syndicated data ecosystem, including SPINS, Numerator, and retailer specific data portals, serving as the internal expert on how to access, interpret, and act on these sources

• Use SPINS, Numerator, and retailer specific data to quantify promotional investment levels across David and its key competitors, measuring promotion depth (average discount) and frequency by channel and by retailer
• Build a comprehensive view of the promotional landscape in each channel David operates in, identifying where David is over or under investing relative to category norms and competitive benchmarks
• Develop and propose pricing guardrails across channels, customers, and products based on competitive dynamics and consumer price sensitivity, and gather and centralize customer and buyer feedback on pricing to inform ongoing recommendations
• Analyze the ROI of David’s past promotional events across customers and SKUs, identifying what worked, what did not, and what best practices should inform future promotional planning
• Develop tools and dashboards that allow the Retail and Finance teams to monitor trade spend and pricing effectiveness in near real time and course correct
• Partner with Sales Finance to ensure that trade budgets by customer, channel, and product line reflect both the competitive promotional environment and David’s strategic priorities for each account

• Build category reviews, retailer selling stories, and fact-based presentations that position David as a category thought leader and support distribution growth with key…