Activation Operations Analyst, FreeWheel

Activation Operations Analyst, Free Wheel

Location: New York, New York Req : R440422 Job Type: Full Time Category: Support Date Posted: 07/10/2026

Free Wheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Activation Operations manages the post-activation lifecycle of programmatic Deal IDs once buyers have activated them. This role monitors delivery, troubleshoots technical issues, and optimizes performance to ensure deals run smoothly and meet expectations. The team serves as the primary operational owner for live deals, collaborating closely with Sales, Account Management, the Inventory Desk, Business Intelligence, and other cross‑functional teams to coordinate programmatic demand and supply across the Free Wheel ecosystem.

Sitting within the Programmatic Activation pillar, this role works in close coordination with Supply Activation and Demand Activation to support seamless deal performance post‑activation through ongoing optimization and troubleshooting.

• Monitor live Deal e and delivery across DSPs, SSPs, and internal ad serving platforms
• Track key metrics including impressions, win rates, bid rates, spend, fill rate, and revenue performance
• Identify delivery issues such as under‑delivery, pacing discrepancies, or bid suppression
• Ensure deals are delivering according to agreed targeting, pricing, and inventory parameters

• Investigate issues impacting live deals including deal not receiving bids, low win rate or unexpected bid behavior, DSP targeting mismatches, pricing/floor conflicts, and supply path or seat configuration issues
• Work with internal DSP traders, SSP partners, and internal product/engineering teams to resolve technical problems
• Diagnose issues across platforms such as bid requests, deal targeting, inventory eligibility, and auction dynamics

• Analyze performance trends and proactively recommend optimizations
• Recommend configuration adjustments and optimizations including deal priority, floor pricing, inventory packages, and targeting parameters
• Identify opportunities to increase delivery, revenue, and buyer satisfaction
• Devise new tactics, strategies, and frameworks for optimization to be used by both external and internal customers

• Partner closely with Sales and Account Management for deal expectations
• Collaborate with Product to roll out new programmatic products, features, and capabilities
• Collaborate with programmatic strategy teams on deal performance insights and with Product/Engineering for platform troubleshooting
• Provide operational support for escalations from buyers or internal stakeholders

• Build and maintain post‑activation reporting dashboards
• Deliver insights on delivery trends, buyer behavior, and auction dynamics impacting deals
• Provide regular updates on deal health and performance to internal teams
• Analyze bid data to resolve technical bid activity issues
• Review and analyze bid data and historical marketplace activity to improve PMP performance and delivery

• Leverage AI‑assisted tools such as Microsoft Copilot, Glean, and large language models to enhance operational efficiency and analytical capabilities
• Apply AI‑driven approaches to streamline reporting, documentation, deal analysis, and troubleshooting…