Lead, Affiliate Partner Programs

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Fanatics Collectibles is a new company operating at the intersection of collectibles, culture, and technology. Backed by world-class investors, operators, and sports & entertainment partners, we are building the global leader in next-generation collectibles. As part of the broader Fanatics ecosystem, we leverage a digital sports platform that spans over 900 sports properties and engages more than 81 million fans. Together, we are reimagining every part of the collectibles experience for fans, partners, and creators.

The affiliate and partner program at Fanatics Collect is one of the highest-leverage acquisition channels in the business — and it is significantly underdeveloped relative to its potential. As Lead, Affiliate & Partner Programs, you will own the end-to-end affiliate ecosystem across Fanatics Collect and  program architecture, commission design, tracking infrastructure, partner recruitment, and performance optimization.

This role is built for a rigorous, analytically-driven operator who brings genuine depth in affiliate program mechanics — someone who understands the difference between a program that looks productive and one that actually drives incremental revenue. You will own the infrastructure, set the standards, and build the systems that make the partner channel a durable growth engine.

You will also serve as the program architecture partner for creator partnerships — contributing commission design thinking, performance frameworks, and deal structure expertise to the broader creator ecosystem as it scales.

• Define and own the affiliate program strategy across Fanatics Collect and , including program structure, partner mix, commission models, and growth roadmap
• Recruit, onboard, and manage a portfolio of affiliate and brand partners — from content publishers and media brands to hobby‑adjacent platforms, loyalty partners, and cashback networks
• Design and evolve tiered incentive structures, rev share models, promotional frameworks, and activation calendars to maximize incremental new buyer acquisition
• Own affiliate tracking infrastructure and attribution systems ( and related tools), ensuring data integrity, reporting accuracy, and fast resolution of any tracking disruptions

• Build and maintain a high‑performing partner pipeline — from outbound prospecting through signed agreement and active production
• Develop activation playbooks that go beyond link placement: content angles, promotional…