Sales Planning & Market Intelligence Specialist

Since its creation in 1962, at Havaianas we are passionate about bringing the vibrant and carefree spirit of Brazil to people all around the world through our iconic flip-flops. As a global brand with a strong presence around the globe, we are dedicated to spreading joy, comfort, and style with every step & committed to strengthening our presence in North America and connecting with a diverse and aspirational audience.

Purpose of the Role:

We are seeking a highly analytical, results-driven Sales Planning & Market Intelligence Specialist to support the growth and performance of the Havaianas business in the U.S. Reporting to the U.S. President and working closely with Sales, Merchandising, Operations, Finance, and global stakeholders in Brazil and the U.S. Distributor, this role drives data-driven decision-making and effective sales planning, forecasting, reporting, and coordination across channels and key accounts.

The ideal candidate combines strong commercial acumen with advanced analytical capabilities and a passion for translating data into actionable insights and execution. This individual plays a critical role in optimizing sales performance, forecasting demand, supporting strategic planning, and enhancing execution across key distribution channels — including department stores, specialty retailers, surf and souvenir accounts, e-commerce, and direct-to-consumer channels.

Key Duties and Responsibilities:

Sales Analytics & Business Intelligence

• Gather, analyze, and consolidate sell-in and sell-out performance across all distribution channels
• Analyze weekly and monthly sales performance (WTD / MTD) and monitor trends by customer, product category, and seasonality to identify growth opportunities and business risks by channel / account
• Track KPIs such as sell-in / sell-out, stock levels & rotation, and best / worst sellers
• Develop, maintain, and enhance dashboards, reporting tools, and KPI scorecards to support executive decision-making
• Prepare and present monthly business reviews and performance updates for U.S. leadership and global stakeholders
• Provide insights and recommendations to improve performance

Forecasting, Planning & Commercial Performance

• Support the preparation and consolidation of sales forecasts (monthly, seasonal, annual) and annual budgeting through data-driven analysis
• Partner with Sales, Merchandising, Operations, and Finance to align sell-in, sell-out, and stock assumptions and ensure accurate sales projections and inventory alignment
• Monitor forecast accuracy; evaluate performance against forecasts and objectives, identifying risks, opportunities, and corrective actions
• Forecast new product launches and seasonal collections by SKU and channel
• Provide recommended purchase quantities and inventory planning support for DTC and retail channels
• Contribute to annual revenue plans and long-range strategic planning initiatives

Commercial Coordination & Operational Support

• Act as a link between Sales and Operations
• Coordinate order processing and updates, product set-up and master data, and inventory availability and replenishment
• Support sales teams with account requests (product info, templates, reporting), business reviews, and presentations
• Track order status, shipments, and delivery timelines
• Ensure accurate and timely communication to key accounts

Cross-Functional Collaboration

• Collaborate closely with the Distributor, along with Marketing, Operations, and Finance, to ensure alignment on business objectives and execution
• Support business case development, order validation, and inventory optimization initiatives
• Partner with the Distributor and retail partners to improve forecast accuracy, inventory management, and overall commercial performance
• Serve as a key liaison between U.S.…