Director, Event Strategy

The Director, Event Location Strategy shapes and executes the NFL's long-term host market strategy for the League's premier tentpole events, including the Super Bowl, NFL Draft, NFL Scouting Combine, NFL Flag Championships, and other strategic initiatives.

This leader owns the end-to-end evaluation, selection, negotiation, and governance process for future host locations and serves as the League's primary strategic liaison with host clubs, destination partners, and local organizing committees. Working across the NFL, the Director aligns business, operational, financial, sponsorship, media, public affairs, and fan engagement objectives to position each host market for long-term League impact and successful event delivery.

The successful candidate will bring strategic judgment, commercial and financial acumen, relationship leadership, and operational rigor to complex decisions that begin years in advance and extend through final event completion.

• Lead the NFL's long-range host market strategy and event location selection framework, aligning market recommendations with League growth objectives, event requirements, fan engagement goals, and commercial priorities.
• Develop recommended selection timelines, decision criteria, governance frameworks, and repeatable workflows for domestic tentpole events.
• Identify and assess established and emerging host market opportunities using financial, strategic, operational, infrastructure, partnership, and reputational considerations.
• Direct competitive host selection processes, including bid design, stakeholder engagement, proposal evaluation, diligence, recommendation development, and executive decision support.
• Prepare clear, executive-level recommendations and presentations that translate complex market analysis into actionable decisions.

• Lead comparative financial and business-case analysis of host market proposals, including public- and private-sector commitments, operational obligations, revenue opportunities, and value to the League.
• Partner with Legal, Finance, Audit, and other stakeholders to structure and negotiate host agreements, clarify accountabilities, and identify and mitigate material risks.
• Balance long-term strategic value with near-term financial, operational, sponsorship, media, and partnership considerations throughout each selection and planning cycle.

• Serve as the senior day-to-day relationship lead for prospective and awarded host markets, managing a portfolio of approximately 10 active relationships at a time.
• Cultivate trusted partnerships with NFL clubs, local organizing committees, convention and visitors bureaus, venue operators, municipal leaders, government agencies, and economic development organizations.
• Establish clear governance, decision rights, milestones, and issue-escalation paths with host partners from award through event completion.
• Advise host clubs and market partners on League standards, commitments, planning dependencies, and cross-functional requirements.
• Collaborate with the NFL International team to support location strategy and strategic projects, as needed

• Partner across Events and with Sponsorship, Legal, Finance, Marketing, Media and Broadcast, Communications, Government Affairs, Security, Football Operations, Club Business, and other functions to develop integrated market recommendations and execution plans.
• Maintain a strong working knowledge of each tentpole event's business model, operating requirements, stakeholder commitments, and critical dependencies.
• Provide host market guidance across the planning lifecycle and proactively surface trade-offs, risks, and opportunities for senior leaders and project teams.
• Create durable tools, templates, market intelligence, and institutional knowledge that improve future selection and planning cycles.

• Lead, coach, and develop a small team currently comprising one full-time employee and two to three temporary team members, such as interns and rotational program participants.
• Set clear priorities, roles, and performance expectations while fostering accountability, inclusion, collaboration, and continuous improvement.
• Allocate team resources across concurrent bids, host relationships, planning cycles, and event deliverables.

• Bachelor's degree or equivalent combination of education and relevant professional…