Manager, Trade Marketing; Global GTM & Channel Strategy

What You’ll Do

• Drive execution of global GTM plans, translating strategy into actionable launch plans and market-ready programs
• Own the global launch calendar, ensuring alignment across Product, Supply Chain, Regulatory, and regional teams
• Support execution across both GTM planning (commercial readiness) and channel governance work streams
• Lead cross-functional GTM planning forums, tracking progress, risks, and key decision points
• Execute channel strategy and governance, including assortment tracking, exclusivity windows, and pricing compliance
• Develop commercial storytelling materials and sell-in decks for global and regional teams
• Support S&OP processes and ensure GTM alignment to commercial priorities
• Manage distributor market operations, including planning, reporting, and compliance tracking

• Building detailed launch plans and execution playbooks for global product launches
• Managing GTM trackers, timelines, and cross-functional deliverables
• Monitoring pricing, promotions, and channel performance across markets
• Supporting development of GTM decks, toolkits, and sell-in materials
• Preparing distributor business reviews and performance summaries
• Conducting competitive and market intelligence analysis

• 6+ years of experience in trade marketing, brand marketing, or commercial roles within beauty or FMCG
• Strong project management and cross-functional coordination experience
• Analytical mindset with ability to translate data into actionable insights
• Experience developing presentations and commercial storytelling materials
• Strong communication and stakeholder management skills
• Bachelor’s degree required

$95,000—$115,000 USD

• Competitive salary and bonus program for full-time team members
• Flexible hybrid work environment with opportunities for collaboration and growth
• Inclusive culture that values diverse perspectives and celebrates individuality
• The chance to be part of a fast-growing, award-winning global beauty brand

Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and during employment by contacting our People Experience Team at