Product Manager, Acquisition Figma · US; CA, NY

Position: Product Manager, Acquisition Figma · US (CA, NY) · growth $169k–303k/yr $169k–303k/yr ● New
Location: New York

# Product Manager, Acquisition Figma This  Senior Product Manager role focuses on growth and acquisition within a design and collaboration platform. You will lead strategies to drive new user discovery and top-of-funnel conversion.### What you’d own
* Logged-out and sign-up experience portfolio
* Search and generative search visibility systems
* EDU product strategy for students and educators
* Product-marketing integration and measurement### Who it’s forA fit if you...* ✓You have 5+ years of experience leading major growth initiatives on user-facing products* ✓You are skilled at connecting team-level work to business metrics* ✓You have deep user empathy for complex product spaces* ✓You have a track record of data-driven experimentation

Not for you if...* ✗You prefer a purely technical roadmap over growth and marketing integration* ✗You prefer working in a vacuum without heavy cross-functional collaboration with marketing/business teams* ✗You are looking for a role with a narrow, singular product focus rather than a broad acquisition scope### Reading between the lines
* The mention of 'logged-out' and 'discovery channels' implies you will be managing the friction between anonymous browsing and conversion.
* Ownership of 'generative search experiences' suggests you will need to navigate the rapidly changing landscape of AI-driven discovery.
* The emphasis on 'product-marketing integration' suggests a high degree of collaboration with non-engineering teams to hit growth targets.

Apply nowPosted Yesterday Seniority Senior Salary  $169k–303k/yrLocationUS (CA, NY)
Product area growth

TypeFull-time### Role typeAI Native Growth PM### Benefits Health Dental Vision Equity Retirement  Match Parental Leave

WellnessPTOFull job description### About Figma See all roles →Figma is a collaborative design tool where product, design, and engineering teams create interfaces, prototype interactions, and review designs in a shared browser-based canvas. Unlike traditional design software, Figma is multiplayer by default — multiple people can edit the same file simultaneously — which has made it the standard for cross-functional product teams.

The company also offers Fig Jam, a whiteboarding tool for workshops and planning sessions. Figma was acquired by Adobe in 2022 but the deal was abandoned in late 2023 due to regulatory opposition; the company has since refiled for an independent IPO. Figma has an extremely strong culture of product craft and design excellence.