Lead Product Manager, Acquisition
Listed on 2026-09-21
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Business
Marketing Strategy
Job Description
Job Description We offer a hybrid work environment. Most US-based positions can also be performed remotely (any exceptions will be noted in the Minimum Qualifications below.)
Our Mission:
To actively connect people to their next great opportunity.
Who We Are:
Zip Recruiter is a leading online employment marketplace. Powered by AI-driven smart matching technology, the company actively connects millions of all-sized businesses and job seekers through innovative mobile, web, and email services, as well as through partnerships with the best job boards on the web. Zip Recruiter has the #1 rated job search app on iOS & Android.
As a Lead Product Manager for Employer Growth, you will own the strategy and execution of initiatives that drive growth across Zip Recruiter's SMB employer customer base, with a focus on new employer acquisition, employer reactivation, and strategic partnerships. You'll partner closely with Engineering, Design, Data Science, Marketing, and Sales to optimize the employer acquisition journey, improve re-engagement, and build scalable product experiences that drive new paying employers and long-term customer growth.
KeyFocus Areas
- Act as an Owner:
Take full accountability for your product domain, from high-level KPI setting to the nuances of daily execution. - Lead Core Product Areas:
Direct the product roadmap for your aspects of the SMB product to improve customer value and product effectiveness. - Run rapid growth experimentation:
You will experiment frequently with new ideas to supercharge our PLG motion and acquisition of new employers. - Obsess over your metrics:
You will have a deep understanding of the metrics that drive your product area. - Partner closely with GTM:
Coordinate with the GTM team to ensure the product-led growth motion ties into marketing and sales. - Voice of the User:
Serve as the voice of the SMB customer to the rest of the team, constantly talking to your users, doing product discovery, and conducting user research. - Champion AI-Driven Development:
Lean into Zip Recruiter's AI-first DNA to build personalized, proactive experiences that act like a personal recruiter for every seeker. - Coordinate Marketplace Fit:
Partner closely with job-seeker-side product teams to ensure a healthy, balanced marketplace where employer and seeker actions lead to successful hires.
- Proven Leadership: 5+ years of proven success in product management, with a record of delivering results
- Deeply Analytical:
You are a data-obsessed problem solver who doesn't just look at dashboards but interrogates the "why" behind the numbers. - B2B Expertise:
Deep experience building business-facing products at scale - AI/ML Fluency:
You aren't just a fan of AI; you understand how to leverage Machine Learning to solve user problems and have experience building AI-powered product features. - Customer-obsession:
You have a passion for speaking directly with your users and personally conducting user research. - Strategic Versatility:
You are a "smart generalist" who can be thrown at any complex problem—whether it's a technical architectural hurdle or a brand-new market opportunity—and figure it out. - Self-Motivation:
You are highly driven and thrive in an environment where you are given the autonomy to drive massive impact.
- Marketplace
Experience:
Previous experience at a two-sided marketplace (e.g., jobs, real estate, rideshare). - SMB product experience:
Previous experience leading products specifically geared towards SMB customers.
- Competitive salary
- Exceptional benefits package
- Flexible Vacation & Paid Time Off
- Employer-matched 401(k) plan
- A fun environment where work-life balance is valued
- #LI-Remote
The US base…
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