Sr. Manager, Head of Global Gift Card Strategy

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods;

collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sports book and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes;

and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

The Team

Fanatics Gift Card Business sells over 200 different gift cards through tens of thousands of ecomm and physical stores in more than 10 countries, serving our clients’ fandom aspirations around gifting, self-rewarding, and business needs — and materially scaling it is a strategic priority for the company. The Global Gift Card Team operates as a high-velocity, entrepreneurial unit inside Fanatics, with the agility of a Fin Tech startup backed by the infrastructure of a global sports platform powerhouse: a highly collaborative, cross-functional team transforming, shaping, and scaling the business into a high-growth global acquisition engine, grounded in proactive ownership, creative problem-solving, and a shared passion for connecting sports fans worldwide to the brands they love.

Fanatics is seeking a Head of Global Gift Card Strategy, responsible for developing and driving the business and product strategy, marketing, and expansion opportunities to drive tangible outcomes toward long-term strategic goals. This role sits at the center of the gift card organization, providing the strategic framework and analytical horsepower that enables each functional team — Business Development, Operations, Marketing, Product, and Account Management — to operate with clarity and alignment.

This role reports into the SVP, Gift Cards and offers exceptional visibility across the organization and exposure to high-impact strategic and operational initiatives.

• Lead the development and ongoing management of the global gift card program strategy, including business, marketing, operations, product, international expansion, and organic and inorganic growth opportunities
• Own the annual strategic planning process, including goal setting, roadmap development, and alignment across functional teams
• Conduct market research, competitive analysis, and opportunity assessments to identify opportunities to scale and inform strategic direction
• Build business cases, strategic recommendations, and KPIs for key initiatives, and present findings to senior leadership
• Collaborate with our Bizdev lead on strategic initiatives and business development opportunities
• Own integrated revenue and expense analysis, financial forecasting, and modeling; translate insights into clear, actionable recommendations using ROI and comparative analyses
• Partner with data providers and technology teams to ensure decision-critical data is accurate, automated, and delivered in a timely manner; own and lead operational, product, and data projects across…