SVP, Product

About the Role

We’re seeking a seasoned product executive to lead our Product Experience pillar — the surface where advertisers, publishers, traders, planners, and operators meet our platform. As SVP, Product Experience, you will own the end-to-end product strategy, roadmap, and team for the experiences that determine whether our platform feels indispensable to the people who use it every day. Product Experience spans two internal sub-pillars:
Product Growth (adoption, activation, expansion) and Product Innovation (discovery, prototyping, platform breakthroughs). You will set the bar for both — pairing design-led product craft with the technical and commercial instincts required to ship category-defining ad tech. The ideal candidate has spent the bulk of their career in ad tech, has built and scaled multi‑tenant platforms, and treats user experience as a primary lever for differentiation — not a polish layer added at the end.

• Own the Product Experience Pillar — Define and deliver the strategy, vision, and roadmap for everything customers, operators, and partners touch in our platform. Be accountable for adoption, retention, activation, and customer delight.
• Lead Growth and Innovation in Parallel — Run the Product Growth sub‑pillar (drive usage, activation, expansion, including the integration of our commerce capabilities) alongside Product Innovation (discovery, prototyping, platform breakthroughs).
• Set the Bar for Craft — Raise the standard for design‑led product work in ad tech: tight problem framing, opinionated UX, defensible technical choices, and shipped outcomes that move advertiser yield, publisher revenue, and operator efficiency.
• Build and Lead a Senior Team — Manage, mentor, and develop VPs, Directors, and senior PMs across Growth and Innovation. Hire to fill gaps. Develop a bench.
• Champion User‑Centered Design — Insist that every workflow starts with the user. Partner with Design and Research to make user insight a continuous input rather than a quarterly review.
• Engage Directly with Clients — Run discovery and design partnerships with enterprise advertisers, publishers, and agency partners. Convert client signal into prioritized product work.
• Partner Across the Org — Operate as the Product Experience counterpart to the leaders of Data Product and Product Operations. Drive shared roadmap, shared metrics, and shared accountability.
• Drive Measurement and Accountability — Define the success metrics that connect Product Experience investments to commercial outcomes: adoption, retention, expansion, NPS, time‑to‑value.
• Be Externally Credible — Represent the product organization with clients, agency partners, and the ad tech ecosystem. Translate the roadmap into commercial narrative.
• Anticipate the Next Curve — Stay ahead of structural shifts — signal loss, retail media, CTV, cleanroom architectures, AI‑native workflows — and position the Product Experience pillar to win against them.

• Own strategy, roadmap, and execution for the Product Experience pillar end‑to‑end.
• Lead the Product Growth and Product Innovation sub‑pillars; ensure they operate as one coherent organization.
• Build, develop, and retain a team of VPs, Directors, and senior PMs.
• Set and uphold the operating system for Product
  
  Experience:
  
  rituals, reviews, prioritization frameworks, and quality bars.
• Partner with Engineering, Design, Data Science, Commercial, and Operations to keep delivery on track.
• Lead client‑ and partner‑facing product conversations at the executive level.
• Deliver executive‑level communication: board updates, client narratives, internal all‑hands.

• 15+ years of product leadership experience, including 5+ years at the VP/SVP level managing multi‑team,…