Strategy & Business Analyst

About TESO Group
Founded in 2017 in New York, TESO Group is an Asian-inspired lifestyle retail company bringing premium Asian products and culture to the U.S. market. With brands including TESO LIFE, TESO X, and TESO Mini, we offer a curated mix of beauty, snacks, home goods, and trendy collectibles—delivering quality, value, and a unique shopping experience.

This position is responsible for providing systematic, objective, and traceable data analysis and decision support for corporate strategic planning, market entry, store network development, major investments, new businesses, enterprise systems, and resource allocation.

Through research on industry trends, competitors, consumers, regional markets, store operations, and internal company data, identify growth opportunities, strategic risks, and resource-allocation issues; develop business models, scenario analyses, and strategic KPI dashboards to help the CEO, CSO, and management make evidence-based decisions.

This position is accountable for the accuracy of analytical materials, logical completeness, reasonableness of assumptions, data sources, timely delivery, and quality of decision support. It does not replace the CFO in issuing formal financial conclusions, the Expansion Department in conducting specific site selection, or Merchandising, Marketing, or Operations in owning business operating results.

• Continuously research industry trends in U.S. chain retail, Asian lifestyle consumption, beauty, snacks, collectibles, household goods, private label, OEM, e-commerce, and supply chain.
• Build a database of major competitor brands and track store count, market footprint, store formats, size, merchandise mix, price bands, brand positioning, promotions, membership programs, and expansion activities.
• Identify industry changes, competitive entry, business-model shifts, and potential substitution risks, and produce periodic analyses.
• Conduct special studies on significant competitive events and assess their impact on TESO stores, merchandise, brand, and expansion strategy.
• All research conclusions must identify data sources, dates, assumptions, and information limitations.
• Consumer, Trade Area & Market Insights
• Partner with Marketing, Operations, Merchandising, and Data teams to study consumer segmentation, purchasing behavior, brand awareness, consumer needs, and repeat-purchase drivers.
• Analyze differences in sales, category mix, average transaction value, and consumer preferences across cities, regions, store types, and customer segments.
• Research demographics, spending power, student, tourism, office, residential, and trade-area characteristics to support market-entry and store-format planning.
• Integrate surveys, interviews, store feedback, membership data, social trends, and external research to develop consumer insights.
• Consumer research is used for strategic and business decisions and does not replace Marketing’s responsibility for brand communications or marketing execution.
• Corporate Strategic Metrics & Business Analysis
• Support the CSO in building the corporate strategic metric tree and management strategic dashboard, translating the company’s 3–5 year strategy into annual and quarterly metrics.
• Integrate strategic data across sales, profit, cash, store openings, merchandise, inventory, supply chain, organization, systems, and new businesses.
• Analyze gaps between targets and actual results and identify trends, structural issues, primary causes, and potential impacts.
• Prepare data, charts, analytical conclusions, and decision items for quarterly strategic business reviews.
• Document data definitions, sources, update dates, and calculation logic; promptly flag inconsistent definitions across departments and…