Business Analyst, Advanced Infrastructure and Capabilities

• Full-time
• Business Segment:
  Ad Sales
• Compensation: USD 70,000 - USD 85,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation. Visit  for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Advertising Platforms & Services (AP&S) leads the product development, project management, and day-to-day operations of NBCUniversal’s advertising technology suite. Serving internal and external customers, the division supports NBCUniversal’s $10B+ annual advertising business and builds platforms powering the future of advertising at NBCU.

The Activation Infrastructure and Capabilities team builds and evolves connected products that support audience planning, forecasting, activation, measurement, and AI-enabled workflows. These platforms help Sales, Planning, Activation, Account Management, and Operations teams execute advertising campaigns efficiently and at scale.

The Business Analyst will support business analysis, product testing, and operational readiness across the activation infrastructure product suite.

Reporting to the Sr. Product Manager, this role will:

• Analyze product performance, operational data, and key performance indicators to identify trends and actionable insights.
• Develop and execute product testing strategies, including user acceptance testing, validation, and quality assurance.
• Build custom reporting matrices to address stakeholder questions and support decision-making.
• Document business processes, system requirements, and operational workflows for product launches and enhancements.
• Support feature delivery through analysis, testing, issue triage, and cross-functional coordination.
• Monitor and report on product adoption, performance, and operational health.
• Maintain product documentation and partner with the Ad Sales Center of Excellence (COE) to update templates, training materials, and quick-reference guides.

• Bachelor’s degree or equivalent professional experience.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Experience documenting business requirements, workflows, and process improvements.
• Proficiency with Microsoft 365 applications.
• Experience with Jira, Confluence, , or similar project management tools.
• Strong written and verbal communication skills, with the ability to collaborate across technical and…