GTM Strategy; Products and Markets Job New York New York USA,Business

Position: GTM Strategy (Products and Markets)
Location: New York

Pallet is looking for a high-intensity, analytically minded operator to help build and scale our go-to-market motion
This role sits at the intersection of product, sales, marketing, partnerships, and strategy. You’ll work on the company’s highest-priority growth initiatives, helping identify opportunities, drive execution, and solve complex business problems across the GTM organization
No two quarters will look exactly the same. Depending on business needs, you may work on product launches, growth initiatives, sales strategy, partnerships, customer insights, market expansion, or operational improvements
We’re looking for someone who enjoys operating in ambiguity, learns quickly, and can independently drive projects from idea to execution
Join a well-funded, high-growth startup on the path to IPO ($50M raised, 700% revenue growth in 2 years, targeting a $6T market)
Work directly with our Head of Marketing Jason Feng
Help transform a massive industry and scale us toward a $10B+ business
This is a generalist GTM role. While no individual is expected to own every area listed below, successful candidates will be excited to work across multiple functions and adapt as the company’s priorities evolve
Partner with leadership to identify and execute high-priority GTM initiatives
Develop and refine Pallet’s market positioning, messaging, and customer narratives
Lead product launches and coordinate execution across product, engineering, sales, and marketing
Create sales enablement materials, including competitive positioning, demo narratives, objection handling frameworks, and deal support collateral
Design and execute growth initiatives, including outbound campaigns, account-based marketing programs, and experimentation efforts
Analyze sales calls, customer feedback, pipeline data, and product usage to uncover insights and improve GTM performance
Build customer case studies and proof points that support enterprise sales efforts
Improve operational processes across marketing, sales, and customer-facing teams
Conduct market, competitive, and customer research to inform strategy and prioritization

Benefits

Health, Vision and Dental benefits
Flexible PTO
Life Insurance and Accidental Insurance
Annual Company Offsites; our last one was in Sonoma Wine Country
401k option; helping you save for the future
Yearly learning and development stipend
Company paid dinners on Tuesdays and Thursdays in the office
Fully covered uber ride home if you ever have to work late in the office
Short-Term Disability Coverage
Commuter benefits if you live in SF
Remote office home stipend
Monthly happy hours; our last one was a Golden Gate Park BBQ
Equity for all staff

Exceptional analytical and structured problem-solving skills
Experience using AI tools for research, analysis, workflow automation, or content creation
Comfort working with data from CRM, analytics, product, or sales systems
Ability to operate effectively in ambiguous, fast-changing environments
Strong ownership mentality and willingness to execute at both strategic and tactical levels
3+ years of experience in consulting, investment banking, private equity, corporate strategy, business operations, growth, or strategy & operations at a high-growth startup
Strong written and verbal communication skills with the ability to simplify complex concepts
Familiarity with B2B SaaS and enterprise sales motions
Experience in growth, product marketing, partnerships, business operations, or revenue operations
Experience building processes from scratch in an early-stage company
Experience working directly with sales teams and customer-facing functions