Social Media Manager

Social Media Manager

Location: New York, NY
Position Type: Full-Time
Schedule: Monday through Friday, standard business hours
Salary: DoE

An apparel company is seeking a highly creative and strategic Social Media Manager to lead digital content initiatives and oversee full-scale content production. The ideal candidate is skilled in photography, videography, and graphic design, with the ability to craft engaging content that strengthens brand visibility and drives audience growth across all platforms.

• Develop and implement social media strategies that grow brand reach and engagement
• Produce original content, including photography, video, and graphic design
• Oversee the full content production workflow from concept through publishing
• Analyze performance metrics and adjust strategies to maximize results
• Ensure consistent brand messaging across all digital platforms
• Maintain organized posting schedules and manage content calendars
• Support broader digital marketing initiatives as needed

• Proven experience in social media management, content creation, or digital marketing
• Strong photography, videography, and graphic design abilities
• Proficiency with content creation tools (Adobe Creative Suite, Canva, etc.)
• Knowledge of social media trends, analytics tools, and audience engagement strategies
• Excellent communication, creativity, and organizational skills
• Ability to juggle multiple projects and meet deadlines in a fast-paced environment