Senior Designer, Paid Social; multidisciplinary

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-­end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care.

Since 2017, Ro has helped millions of patients, including one in every county in the United States, and in 98% of primary care deserts.

Ro has been recognized as a Fortune Best Workplace in New York and Health Care for four consecutive years ). In 2023, Ro was also named Best Workplace for Parents for the third year in a row. In 2022, Ro was listed as a CNBC Disruptor 50.

As a Senior Designer on our team, you’ll help shape the future of healthcare and infuse design excellence into every Ro touchpoint. At Ro, Senior Designers are multidisciplinary craftspeople and creative thinkers who tackle conceptual challenges and maintain a high level of craft in their design work. Your role will be focused on creating iterative and net new performance‑driven paid social work across various platforms that bring our brand to life.

You’ll join a team of creative craftspeople passionate about making a difference in healthcare — we’re all about building authentic empathy for our users, never assuming their experiences, and boldly presenting the truth. All while caring for every single pixel.

We’re looking for someone who’s ready to build a brand and design work that empowers folks to make proactive, informed decisions about their health and who believes design can play a key role in making clinically sound health info accessible to all.

• [CONVERSION] You’ll be focused on great paid social creative that converts. You will concept and create visually captivating paid social content (static, video, GIF, etc.) that drives conversion and user engagement while communicating our brand messaging. Your work will be measured against metric goals such as CTR, CVR, and CAC.
• [DATA-BASED DESIGN] You'll be responsible for brainstorming and creating a high volume of new ad concepts to drive outsized account performance. You’ll leverage performance insights and growth metrics to spot patterns, distill insights, and create hypotheses for future creative iteration.
• [PROCESS+SCALING] You’ll own paid social work streams, leveraging learnings to create templates and frameworks to work more efficiently, infusing the Ro growth ecosystem with fresh, brand‑aligned creative. You’ll partner with a conceptual copywriter to introduce new ways to stretch our brand.
• [UP TO DATE WITH TRENDS] You’ll be engaged with the latest design and social media trends, technologies (AI), and industry best practices to improve the effectiveness of creative deliverables. You’ll partner with a conceptual copywriter to introduce new and relevant ways to express ourselves on Meta, Tik Tok, and more.
• [EXECUTION + COLLABORATION] You’ll work to bring ideas from concept to execution independently and collaboratively, creating and iterating on a high volume of creative quickly.
• At times, you’ll partner with external partners and freelancers.

• You understand and have experience designing against key performance metrics like click‑through rate (CTR), conversion rate (CVR), and CAC. You have a demonstrated history of executing work that contributes to and exceeds key business goals. You value results as much as you value best‑in‑class design.
• Your portfolio showcases clear examples of direct response marketing, ideally including strong paid social ad video and static assets as well as iterative testing examples.
• You have excellent visual design craft, with stylistic breadth, attention to detail, and an obsession for pixels.
• You’ve designed game‑changing work that showcases a strong foundation of type, space, form, color, and visual hierarchy.
• You are skilled with Figma, After Effects/Premiere, Photoshop, and Illustrator. You also have a strong working knowledge of advertising fundamentals…