Content Strategist; temp- perm

Content Strategist (temp-perm) – Sol de Janeiro

As the Global Content Strategist at Sol de Janeiro, you will create and lead the execution of our global content strategy, pushing creative boundaries and engaging consumers through innovative and impactful content to tell brand and product stories. You’ll lead a high‑performing team responsible for global social media, global influencer and advocacy, and global content creation.

• Drive overarching content vision and POV that drives cultural relevance, emotive storytelling, and product performance across digitally native channels
• Lead content strategy from concept through production, ensuring impact and consistency
• Build content frameworks and guardrails that empower teams to move fast without sacrificing quality or brand integrity
• Champion a social‑first approach across the organization, ensuring content is designed for the platforms where our consumers live, not adapted as an afterthought
• Partner closely with consumer engagement and creative to translate product launches, campaigns, and brand initiatives into comprehensive content strategies that ladder to business objectives

• Work hand in hand alongside the creative team as a true strategic partner—ensuring campaigns are built with social and digital at the core of the creative strategy, not as an add‑on
• Translate big creative ideas into platform‑native executions that feel organic, authentic and amplify the narrative in all the right ways
• Bridge the gap between brand aspiration and social reality—helping key stakeholders understand what works in culture and across the internet’s ecosystem
• Ensure consistency and cohesion across all content touchpoints while allowing flexibility for platform‑specific innovation
• Collaborate with media, PR, partnerships, and retail teams to create integrated content ecosystems for earned, owned and trade channels – ensuring content amplification for key activity is always a considered piece of the holistic plan

• Oversee social and influencer teams, setting the strategic direction and holding teams accountable to forward‑thinking, culturally sharp strategies
• Push teams to think beyond vanity metrics—building content that cuts through, drives conversation, and moves business KPIs
• Ensure social and influencer strategies serve both organic community engagement, brand storytelling, emotional resonance and product performance and quality
• Stay ahead of platform evolution, cultural shifts, and emerging trends—anticipating what’s next, not just reacting to what’s happening now
• Foster a culture of experimentation, testing, and learning to continuously optimise content performance and innovation

• Lead end‑to‑end content production strategy—from ideation and creative development through shoot execution, post‑production, and asset optimisation
• Build scalable, efficient content creation models that balance quality, speed, and budget
• Ensure we have the right mix of in‑house capabilities, agency partnerships, and creator collaborations to deliver on ambitious content calendars
• Oversee content calendar planning, ensuring strategic alignment, resource optimisation, and cross‑functional coordination

• Lead, mentor, and develop high‑performing social and influencer teams, fostering a culture of creativity, accountability, and continuous growth
• Build organisational capability in content strategy, production, and platform expertise
• Champion a collaborative, feedback‑rich environment where great ideas can come from anywhere
• Partner with talent acquisition to build world‑class content, social, and influencer teams

• 10+ years in content strategy, social media, digital marketing, or creative roles with progressive leadership responsibility
• 5+ years managing teams of 10+ people, including social, influencer, content production
• Proven track record launching and scaling content strategies for consumer brands (beauty, lifestyle, fashion, CPG or adjacent categories preferred)
• Experience working with in‑house and external…