Digital Content Specialist

Overview

What We Can Achieve Together The Digital Content Specialist designs, manages and implements digital marketing tactics that advance the audience engagement, growth and revenue goals of The Nature Conservancy in New York. They will be part of a marketing and communications team in New York and work closely and collaboratively with digital experts and others across our global organization to maximize opportunities.

The Specialist will play a vital role in contributing to compelling, research-driven storytelling and content strategies that drive fundraising leads, strengthen donor engagement and retention, and enhance public affinity for The Nature Conservancy (TNC).

We’re Looking For You The Digital Content Specialist advances The Nature Conservancy’s conservation goals by delivering key messages to targeted audiences across digital channels. They implement, manage, and measure content and campaigns across social media, email, and web platforms that:

• Align with organizational priorities and values
• Reflect our brand voice and tone
• Establish TNC as a trusted expert on key conservation issues

Working closely with the New York marketing and communications team, marketing colleagues across North America, and key stakeholders throughout the NY Division, the Digital Content Specialist manages and implements audience-first content that reinforces our brand and elevates our thought leadership. They implement digital tactics through creative design, photography, videography, and copywriting to build awareness, deepen engagement, influence conservation action, and motivate donations to The Nature Conservancy.

A significant portion of this role involves writing—crafting digital-first feature stories, video scripts, e-newsletter content, and donor communications that educate and inspire. The Specialist frequently captures photo and video content in the field and at events, producing timely, high-quality materials.

They also support New York leadership visibility by developing and posting content on behalf of executives and incorporating platform-specific best practices (e.g., Linked In). Managing online communities, engaging with followers, and influencing relevant conversations are aspects of this work.

The Specialist uses analytics tools to track performance, identify trends, and make strategic recommendations to optimize content and campaigns. They manage multiple projects simultaneously, maintain strong relationships with stakeholders, and communicate TNC’s mission and values effectively.

• Create engaging written and visual content—including copy, graphics, videos, GIFs, and curated photography—for both quick-turnaround projects and larger campaigns.
• Develop and manage multimedia story packages and content for TNC New York’s website, social media channels, email campaigns, and newsletters, aligned with the team’s editorial calendar.
• Produce compelling monthly and quarterly newsletters that drive audience engagement.
• Translate complex conservation topics into clear, engaging content tailored to target audiences.
• Apply editing skills and digital best practices to optimize content for social and digital platforms while maintaining brand consistency.
• Use analytics to evaluate user experience across digital channels and touchpoints and make data-informed recommendations.
• Assist with video ideation, scripting, recording and editing, and coordinate outsourcing when needed.
• Help maintain the editorial calendar and project management systems to track progress, analyze results, and support team collaboration.
• Recommend creative, technical, and channel-specific strategies to improve audience reach and advance conservation goals.
• Create and distribute social media content for various TNC voices, including internal teams and key executives; support live content creation during events, field visits, and milestone moments.
• Travel occasionally to capture video, audio, and photo content in the field and at key events, including outdoor shoots and in-person retreats.
• Perform other duties as assigned.

• Bachelor’s degree in related field and 5 years’ related experience or equivalent…