VP, Creative

Job Description

At Bose Corporation we believe sound is the most powerful force on earth and for over 60 years we have been a company built on innovation, excellence and independence. Privately owned, fiercely customer-focused and driven by our values, we continue to lead industries and transform lives through sound. Today Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions we are shaping the future of audio technology, automotive, luxury and premium experiences.

We invite you to join us in this transformation.

Primary Responsibilities
:

• Build, launch and grow the Bose Corporation Creative Center of Excellence to service Bose Premium Consumer Brand, McIntosh, Sonus Faber, Bose Corporate and internal communications.
• Invent and inspire creative outputs that are tied to an overall strategic framework.
• Partner with Marketing Strategy, Media, Ecommerce, Resellers to develop effective creative across all channels online and offline.
• Ensure consistency in brand identity, editorial voice and visual expressions.
• Evolve, enhance and enforce brand identity and expression across all channels.
• Present creative concepts in persuasive, articulate and compelling ways.
• Apply consumer insights to communications and clearly articulate creative rationale.
• Oversee product imagery and content for site, apps and partners.
• Provide creative direction to partners, sponsors and influencers on content creation.
• Elevate standards, workflows, processes and skillsets to optimize the creative teams’ outputs.
• Manage resource planning, budget and allocation.
• Review and interpret creative briefs and guide the creative work product.
• Understand goals, business requirements and constraints; work within project parameters.
• Ensure a consistent and cohesive approach across online and offline creative.
• Establish a strong creative environment and culture that enables recruitment of exceptional creative talent.
• Manage the career development of creative resources and act as a motivating, inspiring force.
• Be the voice of the customer and a champion for world-class creative experiences.
• Manage external agents (photographers, printers, freelancers, web developers) and coordinate with art directors, copywriters and other post-production workers.
• Understand global nuances and collaborate with local teams on applying brand identity and tone of voice to global markets.

Education & Experiences:

• Bachelor’s degree in Design, Advertising, Marketing, Communications or a related field.
• 20 years of creative experience with a proven track record of leading large-scale creative initiatives for global consumer brands.
• 5 years in senior creative leadership roles including managing multidisciplinary teams (creative production studio).
• Experience building and scaling creative centers of excellence or similar organizational structures.
• Demonstrated success in brand storytelling and premium consumer marketing.
• Strong background in digital content strategy, integrated campaigns and omnichannel creative execution.
• Global experience with understanding cultural nuances and regional market adaptation.
• Expertise in managing agency relationships and external creative partners.
• Proven ability to recruit, develop and inspire top creative talent.
• Familiarity with emerging trends, technologies and cultural movements impacting brand expression.

#LI-SS1

At Bose, you’re inspired to be and do your best and are rewarded for your unique talents. Our compensation is thoughtfully tailored to your skills, experience, education and location and goes beyond base salary. The hiring range for this position in the primary work location of New York, New York is: $254,400 - [to be determined]. Hiring ranges for other Bose work locations may vary.

In addition to competitive base pay, we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan plus exclusive perks designed to support your wellbeing and a generous employee discount where you can immerse yourself in our products and experiences. We are a proudly independent company, driven by purpose, guided by our values and united by a belief in the power of sound.

As the…