Media Planner; Temporary

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Cross medians worldwide with big ambitions to continue to grow with soul.

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges.

The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.

We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as locations in London, Toronto, and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements, Illva Saronno, and more.

We are seeking a Planner to join our team in full time temporary role that runs from late February through June, with the possibility to extend. The Planner is responsible for the strategic media plan development and ultimately being able to speak to the holistic plan narrative, including tactical details and campaign performance. A Planner utilizes their knowledge of media strategy and channels to ensure strategic rigor is maintained throughout the entire plan.

A successful Planner is resourceful, organized, and energetic throughout the planning process. A strong communicator, they are comfortable in a fast-paced industry and handling multiple projects.

• Maintains and grows a foundational knowledge of media planning - online and offline media channels
• Collaborates with Investment, Analytics and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• Weekly status calls and serves as the main point of contact with clients
• Manages client budgets and upkeep of flowcharts to maintain holistic media plan accuracy
• Monitoring the pulse on changing media and client trends (meetings with external teams and education opportunities)
• Collaborates on tactical presentations ensuring the Investment team has a clear story and approach
• Master tools like Vivvix/Pathmatics, You Gov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI.
• First ‘gatekeeper’ and reviewer for Assistant’s work. Full comprehension of processes and procedures, and able to clearly and effectively communicate this to assistants and clients.
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc., in support of full narrative from Supervisor and Director
• Fully comprehends client business objectives and the role media is meant to play in accomplishing them
• Proactively encourages media + creative integration through cross-agency presentations and timelines

• Develops holistic, strategic media plans and respective documents in partnership with Supervisor and Director presents findings to key stakeholders.
• Understands target audience behaviors & drivers and works with Investment team to translate those qualities into actionable segments.
• Successfully interrogates tactical plan details to ensure strategy pull through
• Understands media metrics beyond the brilliant basics, including layers of quality, effectiveness, etc.
• Encourages thinking outside of the box,…