Senior Manager, Social Media Creative

WHO WE ARE

fresh is a global company headquartered in New York offering a full lifestyle line spanning skincare, lip care, bodycare, and fragrance in over a dozen countries. But we don’t just aspire to make the best products on the market; we want to be the best beauty brand to work for. We’ve created a warm, inspiring environment with world-class benefits that encourages our teams to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

The Social Media Creative at fresh will be a key member of the Creative team, responsible for driving the brand’s expression across social platforms. This role will elevate fresh’s presence and engagement by developing and executing social-first, visually compelling, and strategically aligned content, ensuring our creative storytelling is both brand-building and platform-relevant.

• Spearhead the creation of original and engaging visual content across social media platforms (with a focus on IG), aligning with fresh's brand storytelling, and overarching social strategy. This includes campaign launches, cultural moments and evergreen content.
• Drive digital-native innovation: champion the exploration and implementation of cutting‑edge formats and executions to ensure fresh remains at the forefront of social media trends, pushing creative boundaries and captivating target audiences.
• Collaborate strategically: partner cross-functionally to synchronize Fresh’s social content creation—ensuring alignment with brand objectives, product priorities, and commercial activations to maximize impact.
• Elevate brand storytelling through compelling visual narratives and new content franchise approaches.
• Maintain visual brand aesthetics and contribute to the creation of a strong visual world for Fresh on social media, particularly Instagram, ensuring consistency and desirability that builds recognition and resonates with consumers.
• Oversee and execute all phases of social-first production, from pre‑production planning (storyboards, shot lists, etc.) to post‑production (stills, filming, editing, color correction, sound design). Collaborate effectively with cross-functional partners to deliver high-quality content.
• Develop and implement brand style guidelines and design toolkit: define and create branded style templates for various social media formats (Instagram Stories, Reels, etc.) to ensure brand cohesiveness and relevance for the different platforms.
• Stay ahead of the curve: participate in ongoing analysis of social media trends and competitive landscape to inform creative strategies and ensure fresh maintains a relevant and effective presence in the ever-evolving digital landscape.
• Manage and optimize resources: research and engage with content creators, providing briefs and art direction for new, elevated and compelling creative.

• Gain a deep understanding of the brand to effectively drive social media creativity that aligns with global brand expressions.
• Enhance the brand’s presence on social media to ensure it aligns with our elevated brand identity.
• Manage communication with content creators.
• Produce engaging content for social media.

• Increase awareness and engagement, enhance the brand’s presence on social media to ensure it aligns with our elevated brand identity.
• Develop comprehensive style guides to help other markets adapt global guidelines to their local context.
• Share insights and best practices with the creative team, social media trends, and the competitive landscape.

• Continuous standing/walking for an average of 7.5 hours/day.
• Unpack and lift boxes up to 40 lbs.
• Continuous bending of neck, arms, torso, and legs for an average of 7.5 hours/day.
• Work in a fragrance-filled environment.
• Physical contact with clients/customers.

PROFILE

• A minimum of 7+ years of…