Designer – Creative Labs; NYC

About Us

Shark Ninja is a global product design and technology company delivering 5-star-rated lifestyle solutions that positively impact millions of homes around the world. Powered by two category-defining brands—Shark and Ninja—we bring disruptive innovation to market repeatedly, expanding into new categories and achieving significant global growth and brand love. Headquartered in Needham, MA and supported by 3,300+ associates worldwide, our products are sold everywhere consumers shop—online, in-store, and around the globe.

(AI-Forward Creative Maker)

Creative Labs is Shark Ninja’s in-house creative engine—where product storytelling comes to life. We turn breakthrough innovation into unforgettable visual worlds, narratives, and campaigns that inspire consumers and drive the business. Our creative culture is fueled by spark plugs: bold thinkers and high-velocity makers who energize teams, take risks, champion the craft, and push ideas further in the moment.

We are building a world-class creative team in New York City—designers, writers, image-makers, technologists, and motion artists who shape how Shark Ninja brands show up across platforms, channels, and global markets.

We are seeking a Designer with deep AI fluency
—a creative who blends conceptual thinking, exceptional design craft, and advanced use of AI tools to accelerate, elevate, and expand what’s possible. This is a hands-on maker who thrives in a fast-moving environment where ideas evolve in real time. You will concept, design, prototype, iterate, and produce world-class creative in partnership with art directors, writers, strategists, and cross-functional teams. Your comfort with AI—whether for ideation, image generation, motion reference, rapid prototyping, or workflow optimization—will be essential to how work is made inside Creative Labs.

If you are a designer who sees AI not as an add-on but as an extension of your craft, this role is for you.

• Partner with Art and Copy teams to develop concepts grounded in insight, product truth, and bold creative thinking.
• Use AI tools (Midjourney, Firefly, Runway, Sora, etc.) to explore visual territories, generate references, and expand creative possibilities.
• Contribute sketches, mood boards, storyboards, pitch decks, and prototypes that push creative further.

• Produce world-class visual design across campaigns, digital content, social, packaging, retail, and product storytelling.
• Apply advanced skills in layout, typography, composition, and color with precision and taste.
• Transform AI-generated outputs into fully refined, production-ready creative.
• Balance adherence to brand systems with pushing them forward in innovative, modern ways.

• Build and refine visual assets using AI image generation, video/motion tools, and iterative prompting.
• Collaborate with motion partners to bring static designs to life using AI-assisted animation and visual development tools.
• Develop repeatable AI workflows and help the broader team adopt emerging tools, techniques, and best practices.

• Bring energy and momentum to creative discussions—helping elevate ideas in real time.
• Work cross-functionally with Product, Marketing, and Engineering teams to translate complex features into compelling visual stories.
• Embrace feedback and iterate quickly, sharpening work at every round.
• Contribute to a culture that celebrates craft, exploration, innovation, and curiosity.

• 3–6 years of design experience in an agency, in-house creative studio, or consumer brand environment.
• Portfolio demonstrating exceptional design craft and conceptual thinking
  , including work created or shaped with advanced AI tools.
• AI expertise is a must
  : fluency with image generation, prompt crafting, AI-assisted motion tools, rapid prototyping, and emerging creative technologies.
• Strong proficiency in Adobe Creative Suite; familiarity with Figma, 3D tools, and generative pipelines.
• Insight into digital, social, and modern content…