Lead Creative Strategist, Social Media - Ninja

About Us

Shark Ninja is a global product design and technology company with a diversified portfolio of 5‑star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed Shark Ninja to enter multiple product categories, driving significant growth and market share gains.

Headquartered in Needham, Massachusetts with more than 3,600 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

Social‑first creative at Shark Ninja is built to be felt, shared, and acted on rather than passively watched.

The Lead Creative Strategist is the creative owner for Ninja on social. This role is embedded within the social creative team, accountable for what ships, and responsible for ensuring our content earns attention in‑feed and in culture. This is a hands‑on creative role for someone who can ideate, write, direct, and make — while partnering closely with our Social Strategy team, Social Studios team, internal creators, and external collaborators to bring ideas to life at scale.

Own Social‑First Creative for Ninja

• Serve as the creative lead and tastemaker for Ninja on social, in tight collaboration with the Sr. Director Social Media, Ninja and VP, Social Creative.
• Develop social‑first ideas that balance entertainment, product storytelling, and cultural relevance across organic, paid and influencer/creator content.
• Ensure creative work is designed to travel (through sharing, remixing, and conversation).

Create, Direct, and Ship

• Write, edit, and shape content across short‑form video, stills, and emerging formats.
• Direct shoots virtually, and in‑person, with internal creators, studios, and partners — from lo‑fi to higher‑production moments.
• Collaborate closely within internal creators and Social Studios to translate ideas into scalable content outputs.

Partner Across Teams

• Work hand‑in‑hand with Brand, Social Strategy, Influencer, and Media partners.
• Help shape creator and influencer creative by providing strong concepts, direction, and feedback.
• Act as the creative connective tissue between strategy and execution.

Raise the Creative Bar

• Push for work that is culturally fluent, platform‑native, and unmistakably social‑first.
• Identify what’s working, what’s stale, and where the brand should experiment next.
• Contribute to evolving creative playbooks and best practices across the social org.

What Success Looks Like

• Social content that earns engagement because it’s worth engaging with.
• Clear creative POV for your brand on social.
• Work that people share, reference, and talk about — not just scroll past.
• Strong partnership with studios and creators that results in consistent, high‑quality output.

Who You Are

• 6–8+ years of experience in social‑first creative, content, or creator‑led environments.
• A true hybrid: you can think conceptually and execute hands‑on.
• Fluent in internet culture, platforms, and formats — you know what works and why.
• Comfortable directing others but never afraid to make things yourself.
• Opinionated, collaborative, and allergic to boring content.
• Please submit your portfolio with your application.

Why Join Shark Ninja

• Build social creative from the inside at a global, product‑driven company.
• Own real brands with real cultural presence across Home, Kitchen, and Beauty.
• Work inside a team that values taste, speed, and execution.
• Help define what “social‑first” means at scale.

At Shark Ninja, social creative isn’t content to fill feeds — it’s work designed to move people.

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Pay Range: $138,600 — $169,400 USD

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical…