Social Media Coordinator & Content Creator

Autel North America, headquartered in Port Washington, New York, is the U.S. division of Autel, a world leader in developing, manufacturing, and distributing professional automotive diagnostic tools and accessories. Autel is committed to creating long-term value for customers by delivering high-quality, easy-to-use, cost-effective, and innovative automotive products and solutions.

Autel North America is seeking a
Social Media Coordinator & Content Creator to help shape the brand voice of one of the most innovative companies in the automotive technology industry. This on-site role blends creativity and strategy—producing compelling social content, engaging with our growing online community, and driving measurable awareness across all major platforms.

You’ll collaborate closely with the creative, tech support, and sales and training teams to plan and
execute campaigns
, build influencer partnerships
, and
develop content that resonates with automotive professionals and enthusiasts
.

• Execute results-driven social media strategies aligned with brand objectives and campaigns.
• Develop, curate, and publish engaging content for all social media platforms, with a focus on automotive repair, diagnostics, and innovation.
• Create and edit written, photo, video, and graphic content for use across multiple channels.
• Assist in the development and maintenance of influencer marketing strategies and partnerships, identifying new opportunities for collaboration with creators, technicians, and industry influencers.
• Attend trade shows, events, and training sessions to capture and produce live social content.
• Maintain a unified and consistent brand voice across all social platforms.
• Collaborate with internal teams to manage a content calendar and coordinate timely publication.
• Monitor industry trends, social conversations, and competitor activity to inform strategy.
• Engage daily with users—responding to comments, messages, and inquiries to build community trust.
• Track performance metrics, prepare social media analytics reports, and provide insights to guide future content.

• 2–5 years of professional experience managing social media accounts or developing content for a manufacturer or product-based brand—automotive, tools and equipment, or technology brands a plus.
• Passion for social media, storytelling, and community engagement.
• Ability to understand and communicate technical concepts and workflows, specifically related to automotive repair and maintenance.
• Proficiency with major social platforms (Instagram, Facebook, Linked In, Tik Tok, You Tube) and social media management tools (Hootsuite, Later, Sprout, or similar).
• Experience using Adobe Creative Suite (Photoshop, Premiere Pro) or equivalent digital media tools.
• Excellent copywriting and copy editing skills.
• Strong social listening and communication abilities.
• Highly organized, detail-oriented, and able to work under pressure to meet deadlines.
• A proactive self-starter who brings creative ideas and thrives in a collaborative, fast-paced environment.
• Experience with DSLR photography, videography, and video editing a plus.
• Interest or background in the automotive or technology industries is a plus.

AUTEL offers a competitive salary commensurate with experience, 100% paid health insurance, paid vacation and sick/personal time and company-contributed 401K plan.