Cultural & Social Editor - Freelance

In spirit and place, Beni is a company where ancient tradition bends, but never breaks, in the name of innovation and progress.

Overview:

This role sits at the intersection of creative direction, editorial, and cultural storytelling. You’ll be responsible for developing and executing a clear, distinctive content POV for the brand — from Instagram and email to long‑form editorial and campaign moments.

This is not a traditional social media role. We’re looking for someone with strong taste, cultural awareness, and a sharp editorial instinct — someone who understands how luxury and design brands build relevance through content, restraint, and timing.

Success:

• A clearly recognizable BENI POV
• Content that creates desire and conversation, not just consistency
• Sharp POV and stronger creative standards
• A voice that feels culturally fluent and editorial, not brand‑safe

For a self‑starter who loves design, thrives in entrepreneurial environments, and wants to make a tangible impact, this is a pivotal role in Beni’s next chapter.

Recap of Responsibilities:

• Own BENI’s content POV across social, email, and editorial
• Develop and execute social strategy (feed, stories, campaigns, BTS)
• Direct and collaborate with our internal creative team (photo/video)
• Shape brand voice and narrative across launches, collections, and campaigns
• Lead content planning and calendars (not just scheduling)
• Oversee editorial projects (journal, long‑form storytelling)
• Brief external copywriters or contributors as needed

Who You Are

• Have strong editorial taste and cultural literacy
• Follow fashion, design, art, and creative brands closely
• Know how luxury brands communicate
• Can articulate a point of view and defend creative decisions
• Are as comfortable directing content as writing it
• Think in moments and narratives, not just posts
• Are handy with a camera (iPhone or otherwise)

Please email your resume and cover letter to

Thank you!