Social Media Marketing Manager & Content Creator

Social Media Marketing Manager & Content Creator

Location: New York, NY
Position Type: Full-Time
Schedule: Monday through Thursday, Standard Business Hours (with flexibility for content needs, live sessions, launches, and social media trends)
Salary: Based on Experience

We are seeking a dynamic, experienced, and creative Social Media Marketing Manager & Content Creator to lead and elevate our beauty brand’s digital presence. This is a hands-on leadership role for someone who lives and breathes social media, understands the beauty space deeply, and can both develop strategy and execute high-performing content.

The ideal candidate is a self-starter who knows what needs to be done without being micromanaged. You are confident on camera, comfortable behind the camera, and capable of building content systems that drive engagement, brand awareness, and sales. You understand that social media moves quickly—and you move with it.

In this role, you will own and drive the brand’s content strategy across Tik Tok, Instagram, and emerging platforms. You will create compelling, high-quality short-form video content, host live sessions, collaborate cross-functionally, and ensure that the brand maintains a consistent, elevated, and engaging presence online.

This role is based in our NYC office and requires in-person filming, collaboration, and content production.

Content Creation & On-Camera Presence

• Create high-quality short-form video content for Tik Tok and Instagram Reels showcasing products, storytelling, and brand personality

• Film beauty tutorials, product demonstrations, transformations, “get ready with me” videos, lifestyle content, and behind-the-scenes clips

• Develop polished, on-brand visuals in-office using studio setups or mobile production tools

• Serve as an on-camera personality when needed and confidently represent the brand

Live Selling & Engagement

• Host regular LIVE sessions on Tik Tok, Whatnot, and other emerging platforms

• Drive product education, engagement, and conversions during live events

• Collaborate with the team to plan live launches, promotions, and special campaigns

• Analyze live performance metrics and refine approach accordingly

Strategy & Content Planning

• Develop weekly and monthly content strategies aligned with company goals

• Generate creative concepts, scripts, and outlines for consistent content output

• Stay ahead of Tik Tok and Instagram trends to ensure content remains fresh and culturally relevant

• Build and execute structured content calendars with measurable objectives

• Track engagement metrics and adjust content strategy based on performance insights

Collaboration & Leadership

• Participate in brainstorming sessions and pitch innovative ideas for new content formats, recurring series, and storytelling approaches

• Collaborate with marketing, design, and product teams to ensure consistent brand messaging

• Provide creative direction and feedback to maintain brand consistency

• Help establish best practices and scalable systems for long-term growth

• Deep understanding of Tik Tok, Instagram Reels, and live commerce platforms

• Proven experience creating viral or high-performing short-form content

• Comfortable and confident appearing on camera

• Strong storytelling and scripting skills

• Ability to identify and capitalize on trends quickly

• Highly organized and capable of managing multiple content streams simultaneously

• Experience building and managing content calendars

• Basic knowledge of video editing tools (Cap Cut, Final Cut, Premiere Pro, or similar)

• Analytical mindset with ability to interpret social performance metrics

• A leader who can take ownership of social media and grow it strategically

• Someone who thrives in fast-paced environments and can pivot quickly

• A team player who collaborates well but can also operate independently

• A creative thinker who understands both aesthetics and performance marketing

• Passionate about beauty, branding, and storytelling

• High-impact position within a growing beauty brand

• Creative ownership and strategic influence

• Opportunity to shape the brand’s voice and digital footprint

• Fast-moving, trend-driven environment

• Growth potential as the brand expands