Senior Manager - Digital

Factory is a preeminent communications agency with offices in New York and Los Angeles. We sit at the unique intersection of style and innovation, deeply rooted in both current culture and our twenty-five year legacy.

We work with companies to create moments that will spark a brand’s transformation to cult status. Our strategies combine traditional and digital activities, including public relations, brand development, social media, content creation, and influencer and celebrity integration.

Factory is entering an exciting new chapter filled with growth and creativity. Our team continues to impress with their ability to work nimbly across various industries, and achieve award-winning media relations for our clients. We are also fun to grab a drink with!

From an industry perspective, we’re the agency behind media-fueled launches and creative storytelling for a dynamic portfolio of clients, including IKEA, ASOS, Happy Socks, Ever/Body, Henry Rose by Michelle Pfieffer, KORA Organics, June Oven and Havenly.

And we’ve got a pipeline full of incredible opportunities. That’s where you come in.

Factory is seeking a Senior Manager of Social & Influencer Strategy to join our expanding digital division. We are looking for a multifaceted strategist who lives at the intersection of cultural trends and performance data, someone capable of architecting high-level social ecosystems while simultaneously getting their hands dirty in the creative details.

In this role, you won't just be managing accounts; you will be the lead architect for how our brands show up online. This requires a sophisticated mastery of Influencer Strategy, moving beyond transactional posts to build long-term advocacy programs and high-impact casting. You will oversee the full lifecycle of Social Content Strategy, from defining the visual "north star" of a brand to engineering the tactical rollout of multi-platform campaigns.

The ideal candidate has a proven ability to lead "social-first" creative development, ensuring that every piece of content—whether produced by a creator or our internal team—is optimized for engagement, virality, and brand equity.

Reporting to the Director of Digital, you will serve as a key pillar in our New York office, driving innovation for a premier roster of clients across the fashion, beauty, tech, and design sectors.

• 40% Social Strategy & Creative Development:
  Concepting "big ideas," mood boarding, writing social playbooks, and overseeing content production/shoots.
• 40% Influencer Campaigns & Casting:
  Identifying and vetting talent, managing agent relationships, brief writing, and overseeing white-labeled content.
• 20% Admin, Tracking & Planning:
  Social account management, budget tracking, performance reporting (ROI), and team resourcing.

• Integrated Strategy Development:
  Architect comprehensive 360° social strategies that align brand identity with platform-specific nuances (Tik Tok, IG, YT, etc.).
• Creative Direction & Content Production:
  Assist the Associate Director of Digital Content and Strategy on the visual and narrative output of campaigns, ensuring all assets from short-form video to static design meet the highest aesthetic standards.
• Talent & Freelance Management:
  Curate and supervise a network of specialized creators (photographers, editors, motion designers) to ensure diverse and high-quality content output.
• Strategic Roadmap Planning:
  Build and maintain detailed content calendars that balance evergreen storytelling with high-impact tentpole moments and cultural "drops."
• Trend Forecasting:
  Constantly audit the digital landscape to suggest and implement "first-to-market" features and tools that drive brand awareness.
• Influencer Casting & Management:
  Spearhead end-to-end influencer strategy, from identifying and casting the "right" talent (beyond just the numbers) to briefing, contract negotiation, and relationship management.
• Advanced Analytics & Optimization:
  Utilize social listening and measurement tools to derive actionable insights, pivoting strategies in real-time based on community feedback and performance data.

• Possess a minimum…