Senior Creative, Sports & Pop Culture

Who We Are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit  and follow us on Linked In and Instagram.

You’ll be joining a creative team that’s been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that’s curious, collaborative, and constantly pushing each other to do work that earns attention. The Creative team works across the full Burson client roster to ideate, develop, and produce earned‑first campaigns, building original ideas that cut through culture not just the noise.

Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere. We’ve intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other. We’re looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Check out our latest work here.

Location:

NYC, US East Coast Time

We’re looking for a Senior Creative who lives in the overlap of sport and culture—someone who refreshes Versus, Hypebeast, House of Highlights and SLAM like its email. You’re a sports mad tastemaker: obsessed with the NBA, NFL, MLB and soccer—especially the way the game moves from stadiums to the streets through kits, tunnel fits, collabs and drops. You don’t just clock trends, you see them coming and know exactly how to hijack a moment and turn it into work the people actually care about.

Crucially, you’re earned first. You think in headlines, hooks and moments that earn coverage and conversation before anything else. You know how to turn cultural tension into an angle, a stunt, a social series or a brand act that gets picked up by press, creators and fans— not just pushed out as an ad. You’re equally dangerous as an art director and a writer.

You can build a world, name it, script it, and see how it shows up as a post, a kit launch, a tunnel moment, an IRL stunt and a Cannes case. If you live for big games, big drops, big stories and big ideas, this is your lane.

Concept & Craft

• Build big, integrated, earned first ideas: create campaign platforms, activations and content series that connect sport and culture—on field, in arena and online—with visuals and narratives that feel native to fans and newsworthy to editors.
• Drive stories in earned and social: start with the question: what’s the headline, what’s the clip, what’s the moment people will share? Develop ideas designed to travel through PR, creators, fan pages and social feeds, not just paid media.
• Own the story and the look: define the creative world for our clients—tone of voice, visual language, references, and how it flexes across social, digital, PR, broadcast, OOH and experiential. You know what will actually move fans, not just tick boxes.
• Trendjack with taste: spot cultural tensions, narratives and live moments in sport and wider culture where brands can genuinely show up—and turn them into sharp, timely concepts and executions.
• Pitch like you mean it: sell ideas in a way that gets clients hyped—sharp decks, strong rationale, clear links to fandom, culture and earned impact. You can talk kit culture, collabs, drops and highlight reels with equal confidence.
• Ship with taste and precision: drive work from sketch to launch—across film, design, social and experiential—protecting the idea, the craft and the details (copy, visuals, rights, legal) all the way through.
• Chase work…