Associate Director, Creative Production & Development, Travel + Leisure

Location: New York

** Job Title
** Associate Director, Creative Production & Development, Travel + Leisure
** Job Description
****** About The Position | Major goals and objectives and location requirements
**** As Associate Director, Creative Production & Development, you focus on shaping and producing original video for
** Travel + Leisure
** and other People Inc. brands’ You Tube channels. The role blends creative direction with hands-on production. You develop and pitch platform-native concepts, direct talent and crews, and guide edits through final delivery. You own the full creative lifecycle for assigned series and one-offs, making sure every video feels fresh, reflects the brand’s voice, and supports measurable You Tube growth.

You operate as a senior creative lead within the Lifestyle team, dedicated to delivering standout  video across formats featuring both well-known and emerging talent. The job calls for a scrappy, resourceful operator who can shift between high-level strategy and on-set problem-solving. You thrive in constrained environments, consistently doing more with less by finding inventive solutions that deliver high-quality work without sacrificing speed or standards.

You’re the creative engine for your productions and a key voice in shaping how brands show up on You Tube.
** Hybrid 3x a week- (New York City or Los Angeles)
****** In-office Expectations:
This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
******** About The Positions Contributions:****
* **** Creative Development:
**** Lead creative ideation, developing and pitching original concepts for new series and tentpole videos that are tailored to platform best practices and strategic brand goals.
* **** Production & Directing:
**** Direct multi-camera video shoots, managing both celebrity and non-celebrity talent to execute the creative vision and capture compelling content. Collaborate with other producers and directors to ensure all Travel + Leisure You Tube content meets brand, quality, and creative standards.
* **** Project Ownership:
**** Manage the entire project scope, timeline, and budget in close partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.
* **** Post-Production Guidance:
**** Lead the post-production process for your projects, providing clear, constructive creative feedback to editors to guide storytelling, pacing, and style from first cut to final delivery.
* **** Stakeholder Partnership:
**** Serve as the primary point of contact and creative partner for brand stakeholders on your assigned projects, effectively communicating the creative vision and managing feedback.
**** The Role’s

Minimum Qualifications and

Job Requirements:

***** Exceptional collaborator with a growth mindset—open to feedback, generous with insights, and energized by the exchange of ideas that strengthens creative work and team outcomes.
* A strong creative sensibility and a clear point of view on what makes food storytelling work on You Tube.
* 6–8 years of experience developing, directing, and producing video, ideally within food, lifestyle, and documentary formats.
* A confident director who can lead talent, manage crews, and make smart decisions quickly, whether on location or in-studio.
* Sharp editorial instincts with a deep understanding of pacing, story structure, and visual clarity for digital audiences.
* Strong written and verbal communication skills, with the ability to clearly explain creative thinking and give constructive feedback.
* Proven ability to manage multiple projects at once while staying organized and detail-oriented.
* Solid grasp of You Tube best practices, audience behavior, and performance indicators that shape creative choices.
* Comfortable navigating shifting priorities and solving real-time production or post issues without losing momentum.
* Experience managing budgets, schedules, and creative workflows in partnership with production and post teams.
* Proficient in Adobe Premiere with enough post knowledge to guide editors effectively.****% Travel Required (
*** Approximate***):
** 10%
** It is the policy of People Inc. to provide equal…