Content Lead, Launches

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

The Creative Studio is Anthropic’s in‑house creative team responsible for the brand expression across Anthropic and Claude. We care about craft, making things by hand and using AI when it makes sense. The team is growing, and we’re looking for people who do excellent work to join us. The stakes are real, and there’s room to shape what all this becomes.

We're looking for a Copy and Content Lead to own the creative narrative for Claude product launches. You'll shape narratives that connect brand storytelling with product capabilities and differentiation, partnering closely with product and brand marketing teams.

This isn't a pure writing role. You should come from a copy background but think like a creative director: someone who can develop the core creative concept for a launch and work closely with design to bring it to life.

You’ll need genuine technical fluency with AI. Not surface‑level familiarity, but the kind of depth that lets you move product storytelling beyond features and into ideas that actually resonate. The best launch creative comes from someone who understands the product well enough to find the story most compelling for our brand.

• Own the creative narrative for product launches end to end, from messaging strategy and core concept, through final execution across channels and formats.
• Partner with product marketing and brand marketing to shape narratives that connect brand storytelling with product capabilities and differentiation.
• Develop core creative concepts for launches, working closely with design to bring them to life across formats.
• Collaborate with engineering and product teams to build the technical depth needed to find stories that go beyond the surface.

• Have deep experience leading creative for product launches, from concept through execution.
• Come from a copy background and think like a creative director, developing the core idea and shaping how it comes to life visually.
• Have genuine technical fluency with AI and can translate that understanding into product storytelling that goes beyond features.
• Have experience writing and directing videos and multi‑format launch content.
• Can partner effectively with product marketing and brand design teams, balancing technical accuracy with creative impact.
• Thrive in a fast‑moving, collaborative environment and can manage competing priorities across multiple launches without losing the thread.

$255,000—$320,000 USD

Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.

Location‑based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.

Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work.

We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.

To protect yourself from potential scams, remember that Anthropic recruiters only contact you from  email addresses. In some cases, we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit  directly for confirmed position openings.

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Learn about our policy for using AI in our application process.