Design Associate Manager - Design Innovation

Overview The Opportunity

Design thinking, applied everywhere. The Brand Experience Design AFH Design Innovation team supports innovation-led brands across the portfolio ecosystem. Every physical, digital, or virtual experience relies on bold graphic design storytelling- from vibrant color treatments and kinetic typography to dynamic animations and the creation of entirely new sub-brands and brand extensions. Our graphic narratives are dynamic, electric, and iconic - it's these narratives that make every interaction meaningful and have the power to unlock new layers of consumer engagement.

As the Brand Design Associate Manager for AFH Design Innovation, you will be responsible for delivering outstanding 360-degree creative work, crafting immersive brands and brand extensions that engage consumers across every platform. You are a visionary across all your creative work streams—leading, managing, and mentoring designers while liaising with leadership, team members, and partners to deliver world-class creative work every single day.

Pepsi Co is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to leaders on the frontline, we’re excited about the future. We take chances. Together, we dare to make the world a better place.

Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration:
Chances are, one of our iconic brands was by your side. At Pepsi Co, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day.

A career at Pepsi Co means working in a culture where everyone’s invited. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world  showing up, you’ll have the opportunity learn, develop, and grow our unique skill sets  supportive teams can fuel your professional goals to make a global impact.

Join us. Dare for Better.

At Pepsi Co design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for Pepsi Co that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front-end innovation—into a single group.

Our goal is clear: to connect Pepsi Co’s food & beverage portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

Experience Design creates transformative, dimensional spaces that manifest a brand’s story in an immersive yet expansive way, forging bold new connections with consumers. We inspire the future!

• Lead, manage, and mentor designers across diverse work streams, always emphasizing transformative and immersive experiences.
• Collaborate closely with partners to understand and harness the synergy between brands, customers, and consumers.
• Demonstrate outstanding graphic design skills and extensive experience in brand design.
• Develop immersive, end-to-end sub-brands, brand extensions, LTOs, and collaborations that captivate consumers on every platform.
• Design purpose-built creative toolkits that establish clear brand through lines, adaptable for each platform.
• Advance excellence in Design Thinking—guiding projects from inspiration and vision through concept, narrative, and the consumer journey.
• Facilitate cross-functional creative brainstorms, leveraging design thinking to spark innovative brand activations.
• Partner with brand teams to define and codify experiential brand language through unique materials, finishes, colors, lighting, sounds, scents, and more.
• Communicate ideas…