Digital Content Creator

Overview

Van Leeuwen is looking for a full-time Digital Content Creator to take the brand’s digital footprint to the next level across social-first platforms and beyond. We are seeking a creative who’s plugged into internet trends with a finger on the pulse of the social landscape; your love for content creation should be as evolving as your FYP.

The Digital Content Creator will be responsible for developing high-quality and mouth-watering videos and images for web, social, marketing materials, press and other major platforms. You will be well versed in all touchpoints of content creation: conception, storyboarding, execution, food styling, editing and publishing. You will work closely with our Social & Partnerships Manager and Graphic Design Manager to develop thumb-stopping content that maximizes our reach and engagement.

This role will be based out of our Williamsburg, Brooklyn office and follow Van Leeuwen s Hybrid work model and be in office three days a week.

• Ability to create solid video compositions while adhering to brand guidelines across various platforms like Instagram, Tik Tok, You Tube Shorts, etc.
• Develop creative concepts and storyboard ideas for video content that resonate with strategy and increase benchmarks such as site traffic, sales and audience engagement
• Produce high-quality videos showcasing ice cream flavors, menu item launches and brand ethos
• Brainstorm innovative and captivating video series, tutorials, recipes, and other engaging formats to promote brand visibility and engagement
• Ability to capture pixel-perfect lifestyle, product and event imagery to use as promotional material
• Assisting in photoshoots: videography, BTS footage, etc.
• Image editing tasks, such as cropping, resizing, retouching, and color adjustments, to enhance the visual appeal of designs across both print and digital collateral
• Coordinate video shoots including location scouting and equipment setup
• Collaborate with other team members to maintain brand consistency across all marketing materials
• Nimbleness and adaptability to real time changes while capturing footage
• Support the marketing team in the development and design of digital assets including email, social graphics, in-store, grocery and digital advertisements
• Ensuring and maintaining visual brand consistency across all design projects such as internal/external decks and presentations
• Ability to prepare and review files for print production, ensuring accuracy and qualitiliy

• 1 to 3 years experience in a Content Creation role (in-house experience required)
• Excited by the opportunity to experiment creating new types of content
• Experience in capturing photo and video content, ideally with an emphasis on food
• Ideal candidate has experience with food styling and an eye for visual presentation
• Savviness to social trends to keep content fresh and relevant
• Willingness to travel and be on-site when opportunities arise
• Enthusiastic self starter
• Detail and process oriented
• Knowledge of industry standard video editing software (e.g., Adobe Premiere Pro, Cap Cut) to create engaging and polished final products
• Proficiency in Adobe Creative Suite:
  Illustrator, Photoshop, After Effects, Premiere Pro, Final Cut, Canon C70, iPhone

$70,000 - 80,000 annual compensation depending on experience, paid weekly

Eligible for annual 5% bonus

• Employee Scoop Card (Enjoy Ice Cream from any of our scoop shops nationwide)
• Medical, Dental + Vision Insurance with 70% Employer Contribution
• 401k with up to 4% Employer Match
• Cell Phone Reimbursement Plan
• Wellness Reimbursement Plan
• Flexible Time Off
• Paid Sick Time
• Yearly Performance Reviews