Social Media Content Creator - Tip- Brain

Tip-Top Brain is looking for a creative, camera-savvy storyteller to plan, shoot, and edit the short-form videos and photos that bring our programs to life on Tik Tok, Instagram, Facebook, and You Tube. Working closely with our team, you will craft eye-catching visuals that spark curiosity and inspiration in students and parents.

The ideal candidate has a genuine passion for education, an instinct for trending formats, and the organization to keep multiple projects moving on a tight posting calendar.

• Produce a steady mix of Reels, Stories, single-image/video posts, and carousels—experimenting with new formats to maximize reach and engagement.
• Capture and edit video/photo of all day-to-day programs—classes, camps, staff trainings, community outreach—and keep a well-tagged, cloud-based asset library.
• Color-grade footage, balance audio, add captions, and retouch photos so each post looks studio-quality on mobile.
• Plan weekly content themes and publish via Meta Business Suite, Later, or similar scheduling tools.
• Research platform trends (hooks, sounds, effects) and pitch fresh ideas during weekly content meetings.
• Maintain an editorial calendar and adjust posting times for optimal reach and engagement.
• Monitor comments, DMs, and respond to or route inquiries within 24 hours.

• Collaborate with the team to align visuals with copy and campaign goals.
• Ensure all content reflects Tip-Top Brain’s brand guidelines, values, and child-safety standards.
• Create accurate open/closed captions and add alt-text so every post is accessible.
• Track basic performance metrics (views, likes, shares) and flag high-performing creatives.
• Occasionally support live-streaming or webinar production for parent information.

• 2+ years managing social channels and email marketing for a consumer brand with measurable growth results.
• Excellent copywriting skills—concise, upbeat, and parent-focused.
• Comfortable directing children on camera; prior work in camps, schools, or youth programs is a plus.
• Proficient with Tik Tok & Reels native editors and desktop tools (Premiere Pro, Final Cut, Cap Cut).
• Working knowledge of Canva, Adobe Photoshop, or Adobe Illustrator.
• Hands-on experience with Meta Business Suite, Tik Tok Dashboard.
• Able to plan tasks in Asana, streamline conversations in Slack, and maintain structured content calendars in Airtable.
• Familiarity with paid ad managers (Meta Ads, Tik Tok Ads) and audience retargeting is a plus.
• Strong eye for lighting, composition, audio, and motion typography.

Schedule & resources: Part-time 20 hrs/week minimum, on-site in Astoria, including Saturdays. We supply professional cameras, mics, editing workstations, and licensed software.

90-day success targets: Grow combined Instagram + Tik Tok reach 30 %, hit ≥ 5 % average Reel/Tik Tok engagement, drive 50 qualified clicks/month to inquiry forms, publish 4-5 videos + 3-4 photo/carousel posts weekly, and present a concise monthly performance dashboard.

Compensation: $35 – $50 per hour, commensurate with experience.