Social Media Lead; Volunteer

Social Media Lead (Volunteer)

Location:

Remote and/or New York City

Type:
Volunteer (Unpaid)

Mentor A Promise (MAP) is a nonprofit organization dedicated to supporting children and youth ages 5–18 experiencing housing instability in New York City. Through mentorship, academic enrichment, literacy development, social-emotional learning, creative expression, and community-centered storytelling, MAP creates safe and empowering spaces where young people can thrive.

We are seeking a Social Media Lead to oversee and elevate MAP’s digital platforms, brand presence, and content strategy. This role will manage our overall social media ecosystem, coordinate with multiple MAP divisions, and ensure that our public storytelling reflects our mission, values, and community impact.

The Social Media Lead will collaborate with program staff, the policy team, Thread & Promise (fashion), Promise Press (publishing), youth creators, and MAP leadership to build a unified, powerful digital voice.

• Lead MAP’s social media strategy across Instagram, Facebook, Tik Tok, You Tube, Threads, and emerging platforms.
• Oversee the creation, scheduling, and publishing of content for all MAP divisions.
• Manage a team of volunteer content creators, editors, photographers, and media contributors.
• Develop cohesive storytelling that reflects MAP’s mission, youth experiences, and program achievements.
• Collaborate with MAP staff to highlight events, workshops, campaigns, and impact stories.
• Ensure brand consistency in messaging, visuals, and tone across all platforms.
• Track analytics, engagement, and audience growth trends to refine strategy.
• Coordinate cross-platform campaigns for MAP initiatives (MAP Roots, MAP Connect, Promise Play, Thread & Promise, Promise Press, The Bells I Hear, Threads of Voices, You Tube content, etc.).
• Manage digital calendars and ensure timely posting aligned with organizational priorities.
• Engage with audiences, respond to comments, and help maintain a supportive online community.
• Check and respond to emails daily, with responses within 48 hours.
• Take responsibility for performance improvement by incorporating data, user feedback, and leadership notes.

• Experience managing multi-platform social media for a nonprofit, brand, creative project, or mission-driven organization.
• Strong understanding of digital storytelling, content strategy, and social media trends.
• Excellent writing, communication, visual curation, and digital organization skills.
• Ability to lead volunteers and collaborate across multiple teams and creative divisions.
• Experience creating or managing short-form video content (Reels, Tik Tok) preferred.
• Commitment to youth empowerment, equity, and culturally responsive storytelling.

• Experience with Canva, Adobe Creative Suite, Cap Cut, or social management platforms.
• Photography, videography, or digital editing experience.
• Familiarity with nonprofit communications or advocacy storytelling.
• Bilingual or multilingual skills.

• Volunteer role requiring 5–10 hours per week.
• Minimum 6-month commitment preferred.
• Remote with optional in-person events, filming days, or workshops in New York City.

• Hands‑on leadership experience managing social media for a growing nonprofit.
• Opportunities to shape MAP’s narrative voice and digital identity across platforms.
• Collaboration with youth creators, program teams, designers, and media partners.
• A robust portfolio of mission‑driven content and campaigns.
• Professional development, mentorship, and leadership opportunities.
• Letters of recommendation and professional references.

Please send your resume, Linked In profile, and a brief statement of interest to hr with the subject line Social Media Lead
.

You may also apply directly here: (Use the "Apply for this Job" box below)./

Lead with creativity — help MAP use storytelling, digital media, and community impact to uplift youth voices and inspire change across New York City.