Senior Editorial Copywriter, Shopbop Commerce & Content

Description

The Senior Editorial Copywriter is responsible for executing, overseeing, and strategizing copy across Shopbop marketing channels. Qualified candidates are seasoned in fashion retail copywriting and have deep in-house brand experience. This role is instrumental in the development and creation of high-level campaigns & projects including editorial planning & franchises, internal brand decks & reference tools, and strategic copy approach for key marketing moments.

The Senior Editorial Copywriter fosters strong cross-functional relationships on a daily basis with graphic designers, art directors, stylists, and marketers to deliver compelling seasonal campaigns that align with overall business goals, acting as the gatekeeper of the established Shopbop brand voice and ensuring messaging cascades to all channels & platforms in an impactful & brand-right way.

• Own end-to-end daily copy execution across all site placements, emails, push notifications, and promotional messaging, ensuring consistency of brand voice across all touch points
• Ensure all brand language adheres to the established Shopbop brand voice, tone & editorial standards
• Lead copywriting for key seasonal campaigns, including high-level concepting & internal presentations
• Work alongside junior copywriters to ensure core campaign messaging cascades to other channels effectively
• Help lead brainstorming sessions to generate creative ideas & see them through to the customer
• Explore emerging content trends and deliver innovative copy solutions as Shopbop expands to new touchpoints and platforms
• Proactively identify opportunities to help improve processes & marketing workflows
• Build scalable content solutions leveraging AI and automation tools to drive innovation and efficiency for the team
• Contribute to the team's creative culture & development through knowledge sharing