Senior Editor, Digital Content Strategy Racing US; Hybrid

About

is one of the world’s largest motor sport media platforms — the global home for Formula 1, NASCAR, Indy Car, and racing culture. As part of Motorsport Network, we deliver high‑impact storytelling, video, and social content to millions of fans across platforms daily.

We’re looking for a creative, data‑driven, and audience‑obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.

The Senior Editor, Digital Content Strategy will serve as the day‑to‑day editorial leader for  in the United States, reporting directly to the Head of Programming, U.S. This dynamic and strategic role combines editorial leadership, content planning, audience growth, and creative execution across ’s digital platforms. The editor will balance hands‑on management of day‑to‑day content operations with forward‑thinking strategy around tentpole planning, data optimization, and multi‑platform franchise storytelling — helping shape the voice, tone, and audience trajectory of  in 2025 and beyond.

• Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization.
• Ensure ’s homepage, articles, and features maintain a consistent, high‑quality voice aligned with brand tone.
• Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.

• Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long‑term content initiatives.
• Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities.
• Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.

• Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization.
• Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention.
• Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.

• Collaborate with multimedia writer/editor talent to shape ’s You Tube and digital video strategy.
• Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross‑platform storytelling initiatives.

• Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event coverage, and fan‑first storytelling.
• Support creative development for content tied to major motor sport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).

• 6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
• Proven track record managing editorial teams and overseeing high‑volume, high‑quality digital publishing operations.
• Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
• Strong writing and editing skills with the ability to shape tone and narrative across a large‑scale brand.
• Experience collaborating across editorial, social, video, and commercial teams.
• Passion for motor sport and familiarity with the global racing ecosystem (F1, NASCAR, Indy Car, etc.) is a major plus.

• Be part of a fast‑growing, global motor sport media brand redefining fan engagement.
• Play a key role in shaping the voice and growth strategy of ’s U.S. operation.
• Opportunity to lead innovative projects across editorial, video, and branded storytelling.

• Competitive base of $90K to $110K
• Hybrid work environment based in NYC