Senior Manager

Position Overview

The Senior Copy Manager will lead the editorial voice and creative expression across Ralph Lauren's brands, operating as a senior creative partner to brand leadership. This role shapes narrative direction, guides concept development, and ensures a refined, consistent voice across all touchpoints. With a deep understanding of fashion, culture, and storytelling, the leader brings both editorial rigor and conceptual strength, translating creative vision into compelling copy that captures the nuance and aspiration of the Ralph Lauren consumer.

They oversee and mentor a team of writers while working cross‑functionally with Creative Directors, Art Directors, Design, Merchandising, Marketing, Belonging & Equity, and Corporate Communications to bring cohesive, resonant stories to life.

• Lead copy concepting in partnership with Brand Creative Directors, shaping seasonal narratives and campaign platforms for women's categories.
• Translate creative vision into clear, compelling language across campaigns, editorials, and brand storytelling.
• Partner with Art Directors and Designers to ensure copy and visuals work seamlessly together, elevating the overall creative output.
• Contribute to high‑level creative discussions, bringing a strong editorial point of view rooted in fashion, culture, and storytelling.

• Own and refine the voice across Collection, Women's Polo, Lauren, Home, Fragrance, and Accessories.
• Ensure consistency, clarity, and emotional resonance across all copy outputs—from campaign headlines to long‑form editorial.
• Edit and elevate work from manager‑level copywriters, providing clear, actionable feedback that sharpens storytelling and tone.
• Maintain a balance between brand expression and commercial clarity across all deliverables.

• Manage and mentor a team of copywriters and senior copywriters, fostering growth, craft, and editorial excellence.
• Set a high bar for writing quality, taste, and storytelling across the team.
• Provide guidance on workload, prioritization, and creative problem‑solving in a fast‑paced, multi‑category environment.

• Partner closely with Merchandising, Marketing, Product Copy, and E‑commerce teams to align storytelling with business priorities.
• Collaborate with DEI and Corporate Communications to ensure messaging is thoughtful, inclusive, and aligned with brand values.
• Work across global teams to ensure consistency of voice while allowing for regional nuance where appropriate.
• Support fragrance and accessories storytelling with a nuanced understanding of product, emotion, and sensory language.

• Oversee copy development for seasonal campaigns, launches, and key brand moments across women's categories.
• Ensure storytelling translates seamlessly across channels, including digital, social, retail, and wholesale.
• Elevate product narratives into rich, editorial storytelling that reflects craftsmanship, heritage, and modern luxury.

• Experience in fashion copywriting, editorial, or advertising.
• Strong background in fashion journalism and/or agency experience, with a portfolio demonstrating concepting and storytelling excellence.
• Proven experience managing and mentoring writers in a creative environment.
• Deep knowledge of women's fashion, styling, and cultural trends.
• Exceptional writing and editing skills, with a refined sense of tone, voice, and narrative.
• Ability to lead creative conversations and influence cross‑functional partners.
• Highly organized and capable of managing multiple categories, timelines, and deliverables simultaneously.
• Experience working across multiple platforms and channels, from campaign to commerce.
• A strong alignment with the Ralph Lauren aesthetic and sensibility.
• Ability to work flexible hours, including outside of local time zone as needed.
• Ability to travel as needed.

Ralph Lauren maintains a balanced approach to work arrangements, emphasizing both flexibility through hybrid options and the importance of in‑person collaboration. North America corporate employees (excluding remote and regional roles) work from the office 2-3 days weekly. Some roles require a more frequent office presence. This policy aims to foster learning, strengthen company culture, and promote effective collaboration through face‑to‑face interactions.