Brand Designer; Pepsi

Overview

At Pepsi Co design, we have a saying: “We’re crazy enough to think we can inspire the future.” This is what drives us, in everything we imagine, develop and execute.

Design is a strategic global function for Pepsi Co that drives business value by leading innovation, creating experiences, and brand engagements. We are one of the first major food & beverage companies to integrate multiple design disciplines—brand design, design thinking, industrial design, design strategy, front‑end innovation—into a single group.

Our goal is clear: to connect Pepsi Co’s food & beverage portfolios, with today’s hyper‑connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world.

As part of the Brand Pepsi Design team, you will partner closely with functional design experts as well as the business to develop brand design strategies across a spectrum of capabilities including product architecture, innovation pipelines, visual identity systems, design guidelines, packaging design, and structural design.

The Designer will engage with cross‑functional teams to drive comprehensive brand and graphic design projects from ideation and strategy to execution. The main objective of this role is to guide brand design, help craft the brand design strategy, and execute major design projects across the portfolio.

• A lover of design, brands, and people
• A self‑starter with entrepreneurial spirit
• Energized by challenges
• Empathetic to consumers, customers, and internal stakeholders
• Keen eye for consumer behavior trends in addition to extraordinary design savvy
• A storyteller, visually & verbally
• Comfortable multitasking
• Collaborative

• Creating high quality brand design solutions in a rapid paced, high‑output environment
• Present design concepts in a clear and concise manner
• Quickly sketch ideas to create and communicate concepts
• Participate and contribute in brainstorm sessions
  
  Be able to iterate on designs based on direction and feedback from Brand Design lead(s)
• Design in alignment to evolving brand needs with emphasis on brand consistency + meet business objectives
• Ideate and construct ideas within a team‑based design environment
• Communicates regularly. Manages own timelines, milestones, and internal deadlines to ensure timely delivery

• The expected compensation range for this position is between $80,700 - $135,100.
• Location, confirmed job‑related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, Pepsi Co offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility:
  Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

• 2 - 3 years studio experience as a graphic designer taking projects from concept through completion
• Brand, communication design background, Bachelor's degree in Graphic Design or equivalent experience
• Background + understanding of brand/graphic design as well as a basic understanding of industrial design + motion preferred
• Strong portfolio of design work showcasing both print and digital projects
• Social media‑minded curator
• Digital + photography interest or experience
  
  Brand design background and style guideline experience, 360 visual identities
• Strong typography and layout sensibility
• Great sketching (digital and/or hand sketching) skills and idea development techniques to create and communicate concepts -- Illustration skills would be a (
• Foundational photography skills including lighting, composition, and retouching; ability to articulate ideas conceptually
• Technically solid, able to illuminate ideas and visualize…