Videographer

Location: West Henrietta

POSITION

DESCRIPTION:

The Videographer plays a key role in shaping the visual storytelling of the brand by capturing and producing compelling video content that showcases tools in action, highlighting product innovation, and supporting marketing activities across North America. They collaborate closely with the marketing, creative, and product teams to create content for social media, digital platforms, events, and retail support. Through hands-on production and post-production, they elevate brand presence and reinforce the company's positioning as an industry leader.

ROLES & RESPONSIBILITIES:

Video Production & Filming:

• Shoot high-quality footage of tools in use, testimonials, and product demonstrations in studio and on-location settings.
• Operate cameras, lighting, and sound equipment to ensure professional production standards.

Post-Production Editing:

• Edit raw footage into finished video content for various marketing channels.
• Apply motion graphics, music, voiceovers, and brand elements to align with company standards.

Pre-Production Planning:

• Work with stakeholders to plan storyboards, shot lists, and schedules.
• Scout locations, coordinate props, and ensure safety and compliance on set.

Brand & Visual Consistency:

• Maintain a consistent visual identity and tone across all video assets.
• Ensure each video aligns with brand guidelines and marketing goals.

Content Strategy Support:

• Collaborate with the marketing team to align video content with campaign objectives.
• Contribute creative ideas to enhance storytelling and increase audience engagement.

Tool Demonstrations & How-To Content:

• Capture hands-on tool usage to create engaging and educational content for end users.
• Ensure technical accuracy by working closely with product managers and trade professionals.

Social Media Integration:

• Produce short-form videos optimized for platforms like Instagram, You Tube, and Tik Tok.
• Stay informed on social trends to create timely, relevant, and shareable content.

Asset Management & Archiving:

• Maintain a well-organized library of video files, project assets, and raw footage.
• Ensure all content is properly tagged and accessible for future use.

Event Coverage:

• Film at trade shows, jobsite visits, and internal events to capture brand experiences.
• Deliver rapid-turnaround content to support real-time and post-event promotion.

Cross-Functional Collaboration:

• Partner with design, marketing, and product teams to understand content needs.
• Provide creative direction and technical insight during project briefings and reviews.

SKILLS & EXPERIENCE:

Proficiency in video production tools (DSLRs, mirrorless cameras, lighting, audio).

Expertise in editing software (Adobe Premiere Pro, After Effects, Final Cut Pro).

Strong understanding of framing, lighting, and audio for field and studio environments.

Ability to manage multiple projects with tight deadlines and changing priorities.

Experience shooting product and lifestyle content in industrial or rugged settings preferred.

Strong storytelling instincts with a passion for craftsmanship and tools.

Ability to lift and transport gear and work in physically demanding environments.

Knowledge of social video formats and platform requirements.

Excellent communication and teamwork skills.

2+ years of experience in videography, preferably within a product, brand, or agency context.