Sr. Director, Studio Creative Innovation

Location:

New York, NY, United States

Schedule:

Full‑time

Compensation: $206,400 – $343,920 annually*

* based on job, location, and schedule.

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues.

Those stories are part of what makes this such a special place to work.

We’re looking for a trailblazing creative leader to completely reimagine our in‑house photo and video studio for a new era. The Senior Director, Studio Creative Innovation will lead the transformation of a legacy content engine into a cutting‑edge, future‑ready storytelling hub. You will architect the studio of tomorrow—where AI‑enabled workflows, experiential storytelling, and high‑impact brand visuals meet operational excellence.

This is more than a leadership role—it’s a creative reinvention mandate. We’re seeking someone with bold vision, cultural fluency, and the ability to turn creative energy into measurable business impact across e‑commerce, social, editorial, and marketing channels.

• Reimagine the creative studio as an innovation lab—combining speed, scale, and storytelling.
• Define a bold, modern vision for how content is captured, created, edited, and distributed across all touchpoints.
• Integrate emerging technologies, including AI/CGI, real‑time content capture, and automation to streamline workflows and future‑proof production.

• Lead end‑to‑end production for photography and video—from concept to post—across still life, on‑figure, campaign, social, and experiential formats.
• Set a high creative bar for all content, ensuring it’s emotionally resonant, culturally relevant, and visually magnetic.
• Collaborate with brand creative, marketing, and merchant teams to translate seasonal narratives, trend stories, and key launches into compelling visual moments.

• Overhaul existing studio systems and processes to create a nimble, efficient, and scalable content ecosystem.
• Build hybrid models for in‑house and external production, with a focus on agility and budget optimization.
• Lead resourcing, budgeting, vendor partnerships, and technology integration with a startup mindset.

• Be a trusted creative partner to executives and key stakeholders across creative, brand, digital, and merchandising.
• Inspire, mentor, and mobilize a high‑performing team across art direction, styling, production, editing, and post.
• Champion a culture of experimentation, diversity, and creativity within the studio and beyond.
• Unlock new value from the studio by exploring monetization models, brand collaborations, or co‑branded productions.
• Position the studio as a strategic asset that fuels not just marketing, but revenue and cultural relevance.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

• 15+ years leading photo and video content in fast‑paced retail, fashion, lifestyle, or media environments.
• Proven ability to lead creative transformation—rebuilding legacy systems into modern, agile, tech‑forward operations.
• Deep understanding of fashion/lifestyle storytelling, customer experience, and omnichannel content strategy.
• Experience with AI, CGI, and emerging visual production technologies a plus.
• Strong creative instincts and aesthetic sensibility, with a commercial mindset.
• Exceptional leadership, communication, and stakeholder engagement skills.

• you’re a visionary builder
  —ready to disrupt the traditional studio model and shape something radically better.
• you’re a creative strategist who can connect brand storytelling with tech innovation and…