Social Media & Design Lead

Before you read any further, read this part carefully. If this resonates, really resonates, keep going.

No job is perfect. We know that. But imperfection is often what makes the work matter. It is what makes it worth showing up for, pushing through, and caring deeply about.

At Goodie Bag, we are not just building a company that changes how people support local food businesses.. We are building the kind of company we wish more people got to work for. Unapologetically anti-corporate. Authentic. Transparent. Dare we say Open communication. Laughter welcome. Respect assumed, not earned through hierarchy.

Some days will test you in ways you didn't see coming. The goals are audacious and we only hit them by trusting each other and working autonomously. This is not a 9 to 5. But here is the thing. The people who thrive here do not want it to be. They are wired for this. They get energy from the build.

They are the ones who text the group chat on a Sunday because they just had a great idea and cannot wait to try it.

We are a small team taking on a real problem, competing with players 150x our size, and honestly having a blast doing it. You have to want to be at the ground level. The pace is real, the expectations are real, and so is the reward as we grow together.

You will work alongside founders who are genuinely stoked about what we are building every single day. Our CEO uses the word "stoked" more than "normal" and our COO runs long distances more than "normal." Not normal is magic.

If you are energized by ownership, creativity, and the opportunity to put your fingerprints on something real, this might be exactly the right place for you.

This role owns how Goodie Bag shows up in the world. That is a big deal and we mean it.

You will lead and evolve our brand across social media, digital channels, influencer partnerships, and physical touchpoints. This is hands‑on creative leadership for someone who can think with a strategy brain and execute with a creator's instincts. You are not just managing accounts. You are building a brand people actually love and talk about and share with their friends at 11pm because they cannot believe what a good deal they just got.

You will be out in New York City with our founders and partners, filming real moments, telling real stories, and making Goodie Bag the most exciting brand in the local food space. You will design assets that stop people mid-scroll. You will build influencer relationships that feel like genuine collabs, not just transactions.

And over time, this role is built to grow into C‑level creative leadership for the right person. We are not just offering a job. We are offering a seat at the table while the table is still being built.

This Is a Hands On Role. And That Is the Best Part.

This role will be heavy on the video editing and posting. And it will also require boots on the ground content creation. You will be out in New York City every week doing the most fun version of this job possible. Walking into partner shops and capturing the story behind the food. Sitting down with restaurant owners who have poured their lives into their business and getting that on film.

Capturing the content for the creative series you think of.

The Goodie Bag aesthetic is raw, real, and street-level. That energy does not come from a studio. It comes from someone who is genuinely out there, loves this city, and has the instincts to know when to hit record.

You need to be:

• Comfortable and confident on camera, not just behind it
• Fired up about street‑style content across New York City
• Energized by creating unique social media series
• Ready to interview partners, customers, and founders
• Someone who pushes the creative boundaries of what content can look and feel like

If "go film a partner spotlight in the West Village at 8am" sounds like a great morning to you, keep reading.

Build and execute a 14-day rolling content calendar across Instagram and Tik Tok. Keep the brand alive and active every single day. Daily stories, weekly reels, real community engagement. This is your stage.

Ideate, shoot, edit, and post original short‑form…