Digital PR Intern at Fractl Job New York New York USA,Creative Arts/Media

Location: New York

Fractl is an industry-leading Content Marketing and Digital PR agency that has been in business for 13 years. Our clients range from startups and mid-size businesses to Fortune 500 companies. Our goal is to produce newsworthy research paired with high-touch Digital PR strategies to acquire high-authority links for our clients on sites like USA Today, The New York Times, CNBC, and more.

Through our “link-worthy” research and “rank-worthy” content hubs, we’ve built a renowned brand for driving organic search growth. We nurture a diverse team of data journalists, content strategists, developers, designers, and PR professionals to increase the rankings and qualified organic traffic for our clients.

We’re looking for an organized, bright, and motivated individual who has a superior skill set for connecting with others, researching emerging news opportunities, and bringing an analytical approach to every project. Do you love following the latest news, analyzing industry trends, and finding the perfect angle for expert commentary? Are you comfortable working with clients directly and using AI tools to streamline your work?

If so, this internship is for you!

As a Digital PR Intern, you’ll help our clients get featured in the news by identifying journalist requests, analyzing opportunities, and drafting expert quotes that showcase their subject matter expertise. You’ll work closely with the Head of Digital PR and Digital PR Associates to match client insights with trending stories and ensure impactful media coverage.

Required Skills and Experience

Junior/Senior in college studying Public Relations, Marketing, Communications, Journalism
, or a related field, graduating in Fall 2026 (Graduate students eligible)
Excellent command of the written English language with impeccable attention to detail
Strong written and verbal communication and relationship‑building skills
Advanced internet research skills; you should be a Google Master
Knowledge with Google Docs (Word, Excel, etc.)
Tech‑savvy with AI tools, including experience building and using custom GPTs
Ability to manage projects independently while working as part of a collaborative team
Strong interest in news, media trends, and thought leadership

Preferred Experience

Previous relevant industry experience
Coursework or experience in writing/PR, or journalism
Hands‑on experience with agency‑type client work
Background with AI use or related coursework

Responsibilities

Monitor breaking, trending, and cyclical news daily to identify timely opportunities for client thought leadership
Review and analyze client subject matter expertise to draft high‑quality, media‑ready quotes
Match journalist requests with the right client opportunities
Collaborate with clients to send opportunities and gather relevant insights
Maintain organized records of opportunities, quotes, and media outreach
Leverage AI at each step in your process, using ChatGPT, custom GPTs, and other tools to scale research, drafting, and reporting
Own 1–3 client opportunities at a time, from discovery to media submission
Communicate regularly with the Head of Digital PR and DPR associates on priorities and progress

KPIs

Secure a minimum of 6+ client placements per month
Successfully own and manage 1–3 client opportunities at any given time
Deliver timely, high‑quality responses to journalist requests

Work Schedule

15–20 hours per week
Preferred block of at least 3–4 hours in the early morning (U.S. time) Monday–Thursday to align with journalist deadlines and client needs
Maintain consistent communication with the Head of Digital PR during working hours
$13/hour average pay and/or college credit
Hands‑on experience with thought leadership PR and client‑facing work
Mentorship from senior PR professionals
Opportunity to work with national and niche media outlets
Experience leveraging AI in real‑world PR workflows

Why Fractl?

At Fractl, you’ll gain the opportunity to work with high‑profile clients and hone your media relations skills while leveraging proprietary cutting‑edge AI tools and processes. We foster a collaborative environment where innovation and collaboration are a top priority, offering long‑term career development for…