Play Writer

USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses.

We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.

Job Title: Play Writer

Location: New York preferred; remote considered in all states except Alaska, Hawaii or Wyoming

Reports to: Special Projects Editor, Entertainment

PLAY is USA TODAY’s hub for interactive entertainment, bringing together crosswords, games, puzzles, horoscopes, and comics in one unified experience. It is designed as a daily-use destination that encourages repeat engagement and habit-building across a broad audience.

USA TODAY is seeking a Play writer to lead and define the voice of Play, our fast-growing games and puzzles destination. This staffer will own the editorial vision for Play—producing content tied to our most popular games—including the USA TODAY Crossword, Sudoku, Quick Cross, Circuits and more—as well as daily and monthly horoscopes and comics.

This role sits at the intersection of editorial, audience growth and product strategy. The ideal candidate is a strong writer and editor with sharp editorial instincts and a passion for building daily habits with readers. They will craft compelling storytelling around games and puzzles, write and edit promotional and explanatory content, lead a weekly Play newsletter, write stories around horoscopes and comic releases, and work closely with product, growth and design teams to help shape the future of USA TODAY’s games ecosystem.

• Establish and maintain the editorial voice and standards for Play, ensuring content is smart, approachable, inclusive and habit‑forming.
• Own all editorial content around Play, including explanatory, promotional and feature storytelling tied to games, puzzles, horoscopes and comics.
• Develop a clear point of view on how games & horoscopes fit into readers’ daily lives—and how USA TODAY can stand out in a crowded games landscape.
• Write and edit a weekly Play newsletter, using it as a key audience-growth and engagement driver.
• Write articles inspired by Play content areas, including behind-the-scenes looks, how-to guides, habit‑building stories, cultural tie‑ins and launches.
• Craft on-platform copy, promotional units, push language and campaign messaging tied to Play products and launches.
• Oversee editorial content tied to daily and monthly horoscopes and comics, including launch coverage and reader education and relevant stories.
• Use audience data and performance insights to guide content decisions, growth strategies, drive loyalty, repeat usage and subscription value.
• Collaborate with social, newsletter and growth teams to extend the reach of Play content across platforms.
• Partner closely with the product team to inform and shape the overall games strategy, bringing editorial insight into product development and launches.
• Help define how editorial, UX and content packaging work together to grow Play as a daily destination.
• Participate in testing, iteration and launch planning for new games, features and experiences.

• 5+ years of experience in digital journalism, editing or content strategy; games, lifestyle, entertainment or product-adjacent experience is a plus.
• Strong writing and editing skills, with the ability to translate utility-driven content into engaging storytelling.
• Strong audience-first mindset, with experience using analytics to inform…