Sr. Design Manager, Womens Nike Underwear - PVH

Design Your Future at PVH

Sr. Design Manager, Womens Nike Underwear - PVH

The Senior Design Manager, Womens Nike Underwear role is a critical position in driving the design and development of women’s underwear, from initial concept through final production. This role is responsible for leading the creative direction of the category across multiple brands, with a strong focus on performance, innovation, and athlete-informed design. You will lead the end-to-end design process, mentor and develop junior talent, and ensure each collection aligns with brand vision, consumer insights, and evolving market trends.

With a deep understanding of movement, fit, and performance, you will create product that supports the body in motion—balancing comfort, breathability, support, and durability. Working cross-functionally with product development, innovation, materials, and merchandising teams, you will help bring to life cutting-edge solutions through advanced fabrications, seamless construction, and precision fit. In this role, you will define and evolve the design direction for women’s underwear, delivering impactful, performance-driven collections that meet the highest standards of function, innovation, and style.

• Partner with VP of Design to define the vision for women’s performance underwear, grounded in athlete insights and brand identity
• Lead the team in creating innovative, performance-first product with a focus on fit, function, and modern aesthetics
• Drive newness through advanced silhouettes, technical fabrics, and construction techniques that enhance movement, comfort, and support

• Leverage market, athlete, and competitor insights to identify opportunities for innovation and differentiation
• Translate trends and performance needs into relevant, brand-right product solutions
• Use data and product learnings to inform and evolve future design direction

• Build and communicate seasonal design direction through concept tools and milestone presentations
• Partner cross-functionally to deliver cohesive, performance-driven collections aligned to business goals
• Oversee sample development, ensuring product integrity and timely execution

• Ensure all product aligns with brand standards, performance goals, and consumer expectations
• Maintain consistent storytelling across collections, balancing innovation and style
• Support key approvals and presentations with clear, compelling design narratives

• Partner with materials, product development, and supply teams to execute best-in-class product
• Deliver precision in fit, comfort, and performance through testing and iteration
• Drive innovation in trims, materials, and construction to elevate the consumer experience

• Lead and mentor the design team, fostering a culture of innovation, accountability, and growth
• Collaborate across merchandising, marketing, and regional teams to align on consumer and market needs
• Drive cross-functional alignment to deliver product on time, at cost, and at the highest standard

• Design degree, preferred
• 7+ years design experience
• Proven experience as a lead/ senior designer role within the Women’s performance underwear space
• Creative, driven, and fueled by a passion for performance innovation
• Proficient in Illustrator, Photoshop, and InDesign; experience with Dobby Pro and Centric PLM a plus
• Deep understanding of technical fabrics, garment construction, and performance-driven design
• Strong communicator, able to clearly present and articulate design vision and product intent
• Sharp eye for trend, color, and textile innovation, with the ability to translate insights into product
• Detail-oriented with a relentless focus on quality, fit, and execution
• Thrives in a fast-paced, collaborative environment, delivering against timelines with precision and accountability
• Operates with a high level of ownership, driving day-to-day design decisions while aligning to the VP of Design’s vision and strategic direction
• Leads and directs designers, providing clear guidance to elevate product and ensure consistency across the line
• Owns key product…